Lippincott - Senior Consultant, Marketing Customer Strategy

Marsh McLennan • New York, NY

95d • $105,000 - $130,000 • Hybrid

About The Position

As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience). As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations; conducting qualitative and quantitative research; analyzing findings to find revelatory insight about customer motivations, perceptions, and behaviors; and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management. With a specialization in customer insight and marketing strategy, you are experienced in: Strategic problem solving to create meaningful and enduring impact for our clients Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building Deploying creative approaches to uncover customer needs and preferences. This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making.

Requirements

• 3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation or strategic planning
• Outstanding communications, writing and interpersonal skills
• Analysis and synthesis of complex datasets through tools like SPSS, Excel and SQL
• An analytical and rigorous approach to finding solutions and a flexibility in applying them

Nice To Haves

• A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
• An appetite for learning and wrestling with challenging topics across a diverse range of clients/industries
• A passion for problem solving, creative expression and improving the way companies relate to customers
• Openness to travel, seeing things in new ways, and exploring new ideas

Responsibilities

• Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits and customer insights to identify key implications
• Conducting in-depth interviews with client management and key stakeholders
• Supporting case team planning and analysis of quantitative and qualitative customer/prospect research, from discrete choice analysis to focus groups
• Quickly picking up skills and knowledge in new areas, leveraging client, firm and external resources
• Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)
• Contributing to the development and storyline of client presentations
• Effectively communicating with, and presenting to, both internal case teams and external client teams

Benefits

• Health benefits
• 401K savings
• Employee assistance programs
• Performance-based incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities