Lifestyle Marketing Manager | 58479589221

Somewhere•Latam, LA

12d•Remote

About The Position

We are searching for a Lifecycle Marketing Manager to lead the strategy and execution of Email and SMS. Reporting initially to the Sr. Director of Growth and Ecomm, but working closely with E-commerce, Growth, Customer Support, and Brand Marketing teams. This person will have the opportunity to generate and bring their ideas to life to ultimately drive growth and improve channel performance. You will own Email and SMS retention strategy across both brands, driving brand performance and revenue.

Requirements

2-4+ years hands-on Email/SMS experience (DTC or agency)
Strong Klaviyo + Attentive expertise
Proven in lifecycle campaigns, segmentation, testing, and performance analysis
Highly organized, able to manage multiple brands/priorities
Strong communication + analytical skills
Proficient in Sheets/Excel + Slides
PST timezone availability

Nice To Haves

Analytics tools (Amplitude, Sigma)
Subscription business experience
Some basic HTML knowledge
CRM/data experience (flows, triggers, databases)

Responsibilities

Execute all Email (Klaviyo) & SMS (Attentive) brief, builds, QA, segmentation, deployments aligning with market specific data privacy and regulations.
Partner cross-functionally to align lifecycle marketing with brand strategy.
Run continuous A/B tests (creative, offers, timing, segmentation, LPs) and drive actionable insights
Build and optimize audience segments to improve targeting and performance
Monitor program health (deliverability, engagement, list growth) and optimize sign-up flows
Set KPIs and reporting, making sure channel targets are met/exceeded
Act as lifecycle SME, identifying new opportunities and best practices

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