Lifecyle Production Specialist (Temp)

Gnc Holdings•Pittsburgh, PA

2d•Hybrid

About The Position

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well! What We're Looking For:At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day. GNC is seeking a Lifecycle Production Specialist to join our Lifecycle Marketing team during an exciting phase of growth and platform migration. This role will be responsible for the hands-on execution of our lifecycle marketing campaigns—from building and testing messages to ensuring flawless deployment across devices and inboxes. The ideal candidate is detail-oriented, technically proficient, and passionate about delivering high-quality, on-brand communications at scale. This position will collaborate closely with our Lifecycle Marketing Manager and team members across channels to bring campaigns to life efficiently and accurately. This is a highly collaborative, fast-paced role that offers the opportunity to deepen technical skills, contribute to process improvements, and grow alongside a team focused on driving impactful customer engagement across channels. What You'll Do:We are seeking a skilled professional for a 6-month assignment (with potential extension).

Requirements

2-4+ years of hands-on email marketing experience, ideally in Salesforce Marketing Cloud
Strong proficiency in HTML, AMPscript, and dynamic content logic
Experience managing campaign production from build through QA and deployment
Excellent attention to detail and commitment to accuracy under tight deadlines
Strong organizational and project management skills; able to juggle multiple builds daily
Analytical mindset with experience monitoring and reporting on campaign performance
Team-oriented with strong communication skills and a proactive approach to problem-solving

Nice To Haves

Familiarity with personalization platforms (e.g., Movable Ink, Bloomreach) a plus

Responsibilities

Email Campaign Execution
Build and deploy omni-channel lifecycle campaigns in Salesforce Marketing Cloud (SFMC)
Code, test, and QA emails using HTML and AMPscript for personalization and dynamic content
Review and approve creative proofs to ensure accuracy, deliverability, and design consistency
Coordinate and manage campaign assets and content across internal teams and vendors
Execute campaigns from setup to deployment with little to no oversight
Partner with the Email Marketing Specialist on campaign strategy, targeting, and audience segmentation
Process Optimization & Collaboration
Work cross-functionally with creative, CRM, and eCommerce teams to ensure accurate linking, tagging, and data usage
Support the development and maintenance of email templates and reusable content blocks
Identify and execute process improvements to streamline builds and reduce production time
Proactively troubleshoot and resolve technical or rendering issues, escalating when needed
Maintain clear documentation of build processes, QA checklists, and campaign configurations
Testing, Reporting & Innovation
Execute A/B tests and contribute insights to help inform ongoing strategy
Support reporting efforts by monitoring campaign metrics and identifying performance trends
Stay current on email development best practices, deliverability standards, and new personalization tools (like Movable Ink and Bloomreach)