Lifecycle Marketing Product Planner

Blend360 • Jersey City, NJ

22h • Remote

About The Position

A Fortune 100 financial services client is looking for a Lifecycle Marketing Product Planner to play a key role in supporting their planning and delivery of lifecycle trigger communications and portfolio engagement programs. In this role, you will be working cross-functionally with marketing, product, and technology teams to ensure on-time execution of over 28+ trigger communications that improve customer engagement and retention.

Requirements

• Bachelor’s degree or equivalent professional experience
• 5+ years of relevant experience in financial services
• Experience in product planning, performance marketing, and/or marketing operations
• Project coordination and/or business analysis experience preferred
• Previously experience supporting trigger email campaigns
• Strong communication and collaboration skills
• Strategic thinker with the ability to prioritize effectively in a dynamic environment
• Comfortable managing multiple projects simultaneously
• Experience using tools like Jira and QuickBase is a plus
• Must be eligible for employment under regulatory standards applicable to the position

Nice To Haves

• Experience working across cross-functional teams including marketing, product, and technology
• Familiarity with Agile methodologies and pod-based team structures
• Demonstrated success in supporting and scaling trigger-based or lifecycle marketing programs
• Analytical mindset with exposure to data tools, segmentation, and test-and-learn frameworks
• Excellent verbal and written communication skills
• Ability to influence, coordinate, and inspire action among diverse stakeholders
• Strong judgment and discretion when handling confidential information

Responsibilities

• Support strategy, planning, and execution needs related to credit card engagement efforts
• Collaborate with marketing and technical teams to implement and deploy lifecycle triggers
• Assist with the creation, coordination, and delivery of multi-channel trigger communications
• Manage project timelines and help ensure creative deliverables are aligned with business goals
• Facilitate coordination across multiple stakeholders, including marketing, product, and tech
• Apply business analysis skills to identify opportunities and optimize communication strategies
• Operate in a pod-based Agile environment, contributing to sprint planning and reporting
• Monitor progress and identify issues or blockers, escalating where necessary to ensure delivery
• Help drive continuous improvement efforts by questioning the status quo and proposing enhancements
• Maintain accuracy and attention to detail across documentation, planning tools, and dashboards

Benefits

• We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level