Lifecycle Marketing Manager - REMOTE

Jobgether • New York, NY

2d • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager. In this role, you will be responsible for shaping and executing marketing strategies aimed at enhancing customer engagement throughout various lifecycle stages. Your expertise will guide the assessment of customer behavior and the implementation of initiatives that drive meaningful business results. You will collaborate with cross-functional teams and external partners, translating insights into actionable marketing solutions. Your contribution will be vital in establishing frameworks that facilitate improved customer relationships and loyalty. If you thrive in a dynamic environment and excel at blending strategic innovation with hands-on execution, we want to hear from you.

Requirements

• 3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
• Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
• Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
• Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
• Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
• Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
• Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem

Responsibilities

• Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
• Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
• Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
• Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
• Build repeatable frameworks and best practices that compound over time and scale across programs
• Work cross-functionally with product, analytics, and operations to understand available levers and tools
• Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
• Navigate dual stakeholder relationships with partner teams, balancing priorities transparently
• Adapt marketing best practices to the specific context rather than applying rigid playbooks

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, fostering innovation, optimization, and productivity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed