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SaaS Labs is expanding our lifecycle marketing strategy to drive revenue through customer engagement, adoption, retention, and expansion, specifically targeting sales and support professionals. As the Lifecycle Marketing Manager, you'll design and execute multi-channel nurture programs leveraging HubSpot, Salesforce, marketing email, sales outreach (email and phone), website experience, customer success outreach, paid advertising platforms, and content marketing. You’ll play a key role in optimizing customer journeys, utilizing lead scoring, and supporting ABM initiatives.