Lifecycle Marketing Manager (Expansion)

Common Room

16d•Remote

About The Position

We need someone who sees customer LTV as a systems problem—and knows how to solve it. You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. This means building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter. You're not just sending emails. You're architecting the customer journey from activation through expansion, using data to identify signals and automation to act on them at scale.

Requirements

4-6 years in B2B SaaS lifecycle, customer, or growth marketing – You've built email nurture programs, onboarding flows, or expansion campaigns that drove revenue
Expansion mindset – You understand the difference between acquiring customers and growing them; you've owned NRR or expansion metrics before
Marketing automation expertise – You're proficient in tools like HubSpot, Marketo, Iterable, Customer.io, or Braze; you can build complex workflows and segmentation logic
Data fluency – You're comfortable in Salesforce, Snowflake/Omni/Metabase, or similar; you use data to identify opportunities and measure impact
Strong writer – You can craft email copy that converts, write webinar scripts that engage, and create training content that educates
Systems thinker – You see the customer journey as an interconnected system, not a series of one-off campaigns
Comfortable presenting – You've run webinars or customer training sessions and feel confident on video/live

Nice To Haves

You’re comfortable sharing your knowledge and trainings more widely
Background in customer success or onboarding (you've been in the seat of your CS partners)
Knowledge of GTM/RevOps tools – You understand how sales and marketing teams actually work (Salesforce, Outreach, Gong, LinkedIn Sales Navigator, etc.)
Familiarity with Common Room's ICP – You know the pain points of RevOps, Sales Ops, or Marketing Ops professionals
Experience building PQL (product-qualified lead) programs or usage-based scoring
Technical curiosity – You're not a developer, but you understand APIs, webhooks, and how systems integrate

Responsibilities

Build and optimize lifecycle campaigns that directly drive net revenue retention
Upsell & expansion campaigns – Usage-based triggers that identify accounts ready for add-ons, seat expansion, or plan upgrades
New customer onboarding & activation – Multi-touch email and in-app sequences that drive time-to-value, feature adoption, and early engagement
Product adoption & feature discovery – Targeted campaigns that introduce users to capabilities they're not yet using (based on behavioral triggers)
Re-engagement & win-back – Automated programs that detect inactivity and bring dormant users/accounts back into the product
Feature launch sequences – Drip campaigns that educate existing customers on new capabilities and drive adoption
Create the content and experiences that help customers get more value
Live webinars – Monthly product webinars showcasing new features, use cases, and best practices
On-demand training – Recorded tutorials, walkthroughs, and how-to guides delivered via email and in-app
Use case storytelling – Customer examples and workflow templates that show practitioners how to win
Onboarding content – Written and video content that accelerates time-to-first-value
Partner with Product to understand feature usage patterns and identify expansion opportunities
Work with Customer Success to build playbooks that combine high-touch and automated motions
Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations
Feed insights from RevOps to refine segmentation, scoring, and campaign triggers

Benefits

Competitive base compensation with meaningful equity ownership
Health insurance including medical, dental, and vision, HSA and FSA
We pay 100% of your employee premium and 50% of your premium for any dependents
Unlimited Paid Time Off
Paid Company Holidays
Work from home policy including a laptop and support for your home office needs
Monthly Remote Stipend
401(k) self contribution
Paid Family Leave
Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle