Lifecycle Marketing Lead

Spearbit

99d

About The Position

We are looking for a Lifecycle Marketing Specialist to design and manage customer journeys that nurture leads from awareness through conversion. This role is central to aligning marketing and sales by creating thoughtful, data-driven experiences that turn MQLs and SQLs into clients. The ideal candidate has deep experience in CRM automation, marketing operations, and building measurable lifecycle programs, ideally with exposure to B2B SaaS or web3/crypto industries.

Requirements

• 3–5 years of experience in lifecycle, CRM, or growth marketing.
• Proven track record designing and executing automated nurture campaigns.
• Experience working with B2B SaaS, fintech, or web3 is strongly preferred.
• Proficiency in marketing automation and CRM platforms.
• Comfort with analytics and reporting tools (e.g., Looker Studio, GA4, HubSpot dashboards).
• Exceptional written communication and attention to detail.

Responsibilities

• Develop and deploy automated nurture streams across email, CRM, retargeting, and experimental channels to guide prospects from initial awareness to SQL.
• Create trigger-based and drip campaigns, refine segmentation, and lead scoring to maximize pipeline velocity.
• Work closely with the sales team to ensure smooth MQL → SQL handoff, and build reporting to demonstrate marketing’s impact on pipeline.
• Monitor campaign performance, track conversion metrics, and generate insights to continuously improve engagement and ROI.
• Maintain and optimize marketing automation systems (HubSpot, Salesforce, or equivalents), ensuring clean data and effective workflows.
• Test and iterate not only on automated sequences, but also on messaging frameworks, campaign formats (e.g., webinars, guides, retargeting ads), timing, and channel mix to identify what drives the highest engagement and conversion.
• Stay up to date on best practices in lifecycle marketing, including trends in B2B SaaS and web3 industries.

Benefits

• Competitive salary and performance-based compensation opportunities.
• Opportunity to work in an early-stage startup with a talented and passionate team.
• Exposure to high-profile clients in the blockchain and cryptocurrency industry.
• Comprehensive health, dental and vision benefits (for U.S. employees).
• 401k plan with company match (for U.S. employees).

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 11-50 employees