Lifecycle Marketing Lead

Polycam Inc.

122d • $125,000 - $140,000

About The Position

As the Lifecycle Marketing Lead, you will architect and own customer journey experiences and conversion. From the moment a user captures their first scan to when they expand into enterprise licenses, you’ll design the journeys and experiences that drive measurable business growth. This is a high-impact role where you’ll build fullstack lifecycle marketing from the ground up, combining first-principles thinking, experimentation, and cutting-edge AI tools to accelerate adoption and break into new markets.

Requirements

• 7+ years of lifecycle marketing experience, ideally within B2B.
• Proven ability to drive lifecycle marketing initiatives across multiple channels (email, in-app, push, SMS, paid, and web), creating integrated campaigns that engage users throughout the customer journey.
• Demonstrated success in designing customer journeys that materially increase conversions and revenue.
• Deep fluency with AI-powered marketing workflows, including content generation, testing, and insights.
• First-principles thinker who challenges assumptions and develops unconventional solutions.
• Thrives in fast-moving, ambiguous environments with a high degree of autonomy.
• Strong communicator and collaborator across marketing, product, and sales teams.

Responsibilities

• Design and own the customer journey: Map each stage, identify friction points, and design experiments to accelerate conversion.
• Own and scale channels: Lead email, in-product, and push; test emerging channels.
• Segment intelligently: Build ICP-based segmentation and personas.
• Experiment relentlessly: Develop and run hypothesis-driven roadmaps, measuring results against revenue.
• Innovate: Go beyond the playbook, bring new ideas in AI workflows, creative personalization, and global localization.

Benefits

• Comprehensive medical, dental, vision, and life insurance.
• Health and Dependent Care FSAs for added tax savings.
• 401(k) plan through Guideline.
• Flexible PTO policy.
• One Monday each quarter off for the whole company.
• Flex-time working hours.
• 12 weeks of parental leave.
• $1,500 annually for certifications, courses, training, and more.
• In-person team-specific meetups, conferences, and biannual field trips.

What This Job Offers

• Job Type: Full-time
• Number of Employees: 11-50 employees