Lifecycle Marketing Lead

Wagmo

102d

About The Position

As Lifecycle Marketing Lead, you’ll own and execute consumer marketing programs that drive customer adoption, engagement, and growth through lifecycle marketing. Reporting to the Director of Marketing, you’ll be responsible for optimizing Wagmo’s pet parent customer journey from first touch through retention. You will play a strategic role by owning the development of the customer journey, and executing programs to drive deeper engagement with the customer to increase retention and revenue growth. This high-impact, hands-on role requires a marketer who thrives in both strategy and execution, with a strong analytical mindset to test, optimize, and improve performance. If you love refining marketing programs, leveraging data for growth, and working cross-functionally in a fast-moving environment, this is the role for you. This position is remote or hybrid, with a strong preference for candidates who can work at least 1 day/month in our NYC office. Candidates must be able to work east coast hours.

Requirements

• 6+ years in B2C lifecycle marketing, including ownership of email, push, in-app messaging, SMS, and direct mail campaigns. B2B2C experience a plus.
• Extensive experience with CRM and email marketing platforms required, with a strong preference for candidates who have worked with Klaviyo. Experience with additional platforms such as Iterable, Braze, or similar is a plus.
• A strong focus on audience segmentation and testing is essential.
• Fluent in setting up test/control groups, analyzing cohort behavior, and interpreting campaign performance beyond top-line metrics using tools like GA4, tableau, or Looker to make strategic recommendations.
• Experience executing co-branded or partner activation campaigns.
• Creative mindset and ability to develop high-performing creative in partnership with design teams, balancing brand voice with conversion goals.
• Highly collaborative and adaptable, able to thrive in a fast-moving startup environment.
• Proven ability to partner with data and engineering teams to implement data-informed lifecycle programs.
• Proficiency in creating queries (e.g., basic SQL or Looker/Tableau report building), using data layers for campaign logic, and troubleshooting data issues.
• Experience setting up complex logic-based automations, integrating CRM tools with CDPs or internal data sources via API, and ensuring end-to-end QA.

Responsibilities

• Develop and execute Wagmo’s lifecycle marketing strategy to onboard and educate new users, drive product usage and adoption, and convert leads into active customers.
• Manage end-to-end lifecycle marketing programs across email, SMS, direct mail, and other channels to nurture pet parents throughout their journey with Wagmo.
• Partner with the design team to develop compelling creative assets, ensuring messaging and visuals align with campaign objectives and brand guidelines.
• Use data-driven insights to segment audiences and tailor messaging based on user behavior, lifecycle stage, and partner source.
• Design and execute A/B tests to continuously optimize for engagement, usage, and conversion.
• Measure and analyze campaign performance using Tableau, GA4, and other tools, providing actionable insights and recommendations for improvement.
• Ensure data integrity and completeness in lifecycle campaigns by collaborating closely with Product, Data, and Engineering teams to troubleshoot discrepancies and align tracking.

Benefits

• Company paid medical premiums
• Dental, vision, voluntary life, short-term disability and long-term disability
• Unlimited paid time off & extended holiday break
• 12 weeks parental time off
• 401k
• Company paid Wagmo pet wellness and insurance plans
• Pet-friendly office
• Regular company-wide events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees