Lifecycle Marketing Associate (Contract-to-Hire)

Outdoorsy • Austin, TX

9d • Onsite

About The Position

We are looking for a data-driven and creative Lifecycle Marketing Associate to join our team on a contract basis. You will be the primary engine behind our lifecycle program, managing a complex ecosystem of 30+ automated journeys and recurring blast communications.
This role is unique in its breadth: you will support two of our products on an 80/20 split, focusing primarily on Roamly and Wheelbase. The ideal candidate has prior experience in Insurtech or Fintech, and is a technical lifecycle marketer who can move seamlessly between high-level journey mapping, technical campaign production, and persuasive copywriting.

Requirements

• Experience: 2–4 years of experience in lifecycle marketing, CRM, or marketing automation.
• Industry Background: Prior experience in Insurtech or Fintech is highly preferred, with an understanding of the regulatory nuances of insurance communications.
• AI Proficiency: Intermediate level aptitude with AI tooling including Gemini, prior experience working for companies or clients utilizing AI (e.g. Jasper).
• Tech Stack: Expert-level knowledge of Customer.io and Attentive (or similar sophisticated ESP/SMS tools like Braze or Klaviyo).
• Analytical Mindset: Proven track record of running A/B tests and using data to inform lifecycle logic.
• Technical Literacy: Ability to speak "product" and "engineering". You should be comfortable discussing event triggers, APIs, and data schemas.
• Adaptability: Comfortable working in a fast-paced environment with a "contract-to-hire" mindset, showing the initiative required for a full-time role.

Responsibilities

• Platform Administration: Act as an admin for Customer.io (Email & Push) and Attentive (SMS), ensuring deliverability and platform health.
• Journey Management: Own the logic, content, and performance of 30+ automated lifecycle journeys. You will be responsible for developing net-new content and optimizing existing logic to drive retention and conversion.
• Strategic Mapping: Document and maintain a comprehensive Customer Journey Map. You will chart every touchpoint, from sales and service to portal notifications, ensuring a cohesive experience during hand-offs between Roamly and Wheelbase.
• Product & Engineering Collaboration: Partner with the product team to audit existing events and define requirements for net-new event creation to trigger sophisticated automations.
• Campaign Execution: Manage a holistic calendar of blast communications (Email/SMS). You will handle everything from audience segmentation to content development.
• Testing & Optimization: Maintain an A/B testing roadmap across all channels to constantly improve open rates, CTRs, and conversion metrics.
• Copywriting: Draft compelling copy for all emails, SMS, and push notifications with the ability to switch between multiple brand voices, targeting unique customer personas.
• Compliance & Support: Serve as the point person for legal/compliance requests and handle ad-hoc service requests from agents (e.g., manual unsubscribes, journey hotfixes, and timestamp audits).
• Cross-Brand Synergy: Collaborate closely with the Outdoorsy lifecycle team to develop Roamly upsell content specifically for the Marketplace host audience.

Benefits

• Growth Opportunity: Join a company in its early stages and help build its foundation for success.
• Vibrant Culture: Lively Austin HQ with catered lunches, Happy Hours, and team-building events.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees