Licensing Marketing Operations Manager - Midwest US or RTP, NC

BASF SE • NC

99d

About The Position

We are looking for a Licensing Marketing Operations Manager to join our Agricultural Solutions team based in the Midwest US or Research Triangle Park, NC. BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental, and social value creation for sustainable and efficient agriculture. As a Licensing Marketing Operations Manager (LMOM), your primary role will be to deliver operational excellence to independent seed companies and national/regional retail accounts that in-license traits and germplasm from BASF. This role is pivotal in advancing BASF’s trait and genetics licensing business, achieving financial objectives, and fostering strong business relationships. The LMOM is responsible for demonstrating BASF’s key operational capabilities to licensees as a reliable long-term supplier of traits and germplasm. In this position, the LMOM will develop operational procedures for licensee soybean companies, ensuring efficient processes, clear communication between licensees and BASF, and that value propositions are fully captured.

Requirements

• Have a Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s preferred).
• Have 10 years of professional experience, including substantial operations experience in agriculture and preferably commercial seed.
• Possess strong negotiation and influencing skills, an entrepreneurial mindset, and decisive strategic marketing operations abilities.
• Own expertise in portfolio management, pricing, commercial excellence, and licensee business acumen (commercial, agronomy, logistics, distribution).
• Are skilled at analyzing licensee sales reports to generate planning insights and applying grower/channel/influencer segmentation and customer insights to brand and marketing strategy.
• Develop and deliver innovative, operations-driven license offers and implement value-based and transactional pricing aligned with customer-perceived value.
• Have creative problem-solving skills, willingness to travel (~15%, possibly higher initially).

Responsibilities

• Managing operations related to licensee companies, ensuring efficient processes and effective operational communication across licensees and BASF.
• Analyzing insights from the market, licensees, and market research and translating them into clear value propositions.
• Developing, capturing, invoicing, tracking, and reporting BASF germplasm and trait value.
• Maintaining up-to-date knowledge of the seed industry and communicating effectively with internal stakeholders and licensees.
• Seasonally reviewing seed POS reports to compare licensee sales volume with reported POS volume and ensure overall accuracy.

Benefits

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees