Licensing Innovation Manager

Welch's•Waltham, MA

37d•$135,000 - $145,000•Hybrid

About The Position

Welch's is seeking a strategic and results-driven Licensing Marketing Manager to lead our licensed product strategy within the Transformational Growth and Innovation team. This role will be responsible for developing and managing licensed product partnerships, executing brand licensing initiatives, and expanding revenue streams through strategic collaborations. As a key contributor to Welch's "borrow" approach to innovation, this role will help extend the brand into new product spaces, drive cultural relevance through strategic collaborations, and fuel long-term brand growth in alignment with our Strategic Growth Plan. This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key. Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years experience in brand management, partnerships, or other marketing roles -ideally in the food & beverage or CPG industry.
Experience structuring and negotiating licensing deals from sourcing through execution, with strong knowledge of licensing agreements and brand strategy.
Proven success collaborating cross-functionally across marketing, R&D, sales, and other internal stakeholders.
Excellent project management skills with the ability to manage multiple priorities simultaneously.

Nice To Haves

Proficiency in financial analysis, forecasting, or royalty modeling is a plus.
An equivalent combination of education and experience may be considered.

Responsibilities

Develop and execute a licensing strategy to drive revenue and expand brand reach through licensed products.
Build and manage high-value partner relationships-sourcing new opportunities, negotiating agreements, and overseeing performance to maximize long-term value.
Analyze market trends and insights to uncover whitespace opportunities and guide licensing strategy.
Collaborate cross-functionally (Consumer Insights, Finance, R&D, Sales, Brand Engagement) to align innovation and licensed product development and lead development an commercialization of key projects.
Lead and support marketing activation for licensed products in partnership with Brand Engagement, ensuring consistency across all consumer touchpoints.
Manage external agency partners to scale and optimize licensing efforts.
Develop and monitor KPIs to evaluate licensing performance and inform strategic decisions.
Provide recommendations on renewals, renegotiations, or terminations based on performance and strategic alignment.
Lead the development and commercialization of certain innovation projects, working closely with cross-functional teams.

Benefits

Organization with a bold, clear purpose & vision for the future
Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
Hybrid Work Model: Flexible & collaborative work environment to maximize well-being & success
Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
Health, Dental & Vision Insurance
Health Savings Accounts
Life and accident insurance
Employee Assistance Programs
Tuition reimbursement program
Additional benefits available through Perks at Work
Paid parental (and adoption) leave - Available after 12 months of employment