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The position involves driving sales in the Vision Center by ensuring effective merchandise presentation, including accurate and competitive pricing, proper signing, and maintaining stock and inventory levels. Responsibilities include budgeting and forecasting sales, assessing economic trends, and community needs. The role also requires modeling, enforcing, and providing direction to Associates on customer service approaches to ensure customer needs and complaints are resolved within company guidelines. Additionally, the position oversees community outreach programs and ensures compliance with company and legal policies. The role includes supervising and developing Associates, ensuring quality eyewear provision, and maintaining confidentiality of information. The position emphasizes building high-performing teams, promoting a culture of belonging, and acting with integrity while serving customers and members. Continuous improvement and adaptation to new technologies and skills are also key aspects of the role.