Legal Writing and Content Manager

Modern Family Law • Washington, DC

4h • $95,000 - $160,000 • Remote

About The Position

Modern Family Law, a rapidly expanding national family law firm, is seeking an experienced and innovative Legal Writing and Content Manager to work remotely near one of our offices in California, Colorado, Georgia, Texas, or Washington. Modern Family Law offers competitive compensation, a wide range of benefits, and a culture built on family values.
The Legal Writing and Content Manager will lead Modern Family Law’s content strategy and execution across the website, blog, and thought leadership channels (excluding email). This is a highly hands-on role: you will plan the editorial calendar, interview attorneys and subject-matter experts, and produce a high volume of content, including practice area pages, city/location pages, blogs, guides, FAQs, and legal thought leadership.
You will partner closely with the SEO Manager to ensure content is optimized for search (SEO), answer engines (AEO), and emerging AI/LLM behaviors so Modern Family Law appears where people go for answers.
You will collaborate with the Growth Marketing Manager on content distribution and with a future Email & HubSpot Manager who will adapt your content for lifecycle programs. You’ll also work with the Director of Marketing, our SEO and paid media partners, and attorneys across multiple states to create content that drives qualified leads, builds trust, and elevates our visibility in key markets.

Requirements

• As our culture is remote-first, all employees are expected to have the ability to work from home with a reliable internet connection and to set up a workstation that supports productive work during normal business hours.
• 5+ years of content marketing, legal writing, copywriting, or editorial experience (in-house or agency) within the legal industry.
• Juris Doctor from an ABA-accredited law school.
• Experience in legal, professional services, healthcare, or another highly regulated, high-trust category.
• Strong portfolio demonstrating long-form educational content (articles, guides, landing pages, resource hubs) that builds trust and drives conversions.
• Practical PR/earned media experience, including coordinating placements, supporting expert commentary, or running contributor programs.
• Demonstrated interviewing skills; confident speaking with attorneys and experts and converting complex ideas into clear, structured content.
• Working knowledge of on-page SEO best practices and experience measuring content performance and impact on lead generation.
• Highly organized, deadline-driven, and comfortable working in a fast-paced environment.
• Familiarity with family law topics (divorce, custody, support, prenuptial agreements) or strong interest and ability to learn quickly.
• High level knowledge and experience working with the Microsoft Suite of products such as Word, Excel, PowerPoint; Adobe; and Zoom Conferencing Technology.
• Ability to work evenings and weekends as necessary to handle routine or emergent issues.

Responsibilities

• Own and maintain a rolling editorial calendar aligned to:
• Priority practice areas (e.g., divorce, custody, support, protection orders).
• Key geographies and locations.
• Core client journeys and real questions clients ask.
• Develop content themes and ongoing series such as “Divorce 101,” “Custody Basics,” or “What to Expect at Your First Consultation.”
• Collaborate with Growth Marketing to align content with campaigns, webinars, and new market launches.
• Work with the Director of Marketing to ensure content aligns with brand messaging, campaign priorities, and firm-wide initiatives.
• Write and edit high-quality content across:
• Practice area and location landing pages.
• Educational blogs, guides, and resource articles.
• Client-facing resource pages and FAQs.
• Attorney bios and profile stories.
• Thought leadership and light PR support pieces.
• Transform attorney interviews and complex legal insights into content that is clear, human, accurate, and accessible.
• Maintain a consistent brand voice: empathetic, direct, grounded, and trustworthy—avoiding unnecessary legal jargon.
• Coordinate with leadership, attorneys, and external partners to:
• Secure expert commentary, podcast appearances, and local/regional media mentions.
• While working closely with Content and PR resources, support bylined articles and thought leadership opportunities.
• Develop referral and co-marketing partnerships with therapists, financial planners, mediators, and family service providers.
• Translate attorney perspectives and legal concepts into structured, plain-language content suitable for a general audience.
• Own the calendar, research, submission, and tracking of attorney, staff, and firm award nominations (e.g., SuperLawers, Best Lawyers, local “Best Of” lists), ensuring high-quality, on-brand applications and follow-up.
• Prioritize content that supports active campaigns, community discussions, and strategic initiatives.
• Provide source material for social content, short-form video, webinars, and other distribution channels.
• Provide modular content building blocks (e.g., sections, FAQs, tips, scripts) for use in nurture flows and lifecycle campaigns.
• Provide updates when laws, processes, or firm positioning change.
• Partner on visuals, diagrams, PDFs, infographics, and social assets that bring written content to life.
• Regularly audit and refresh content to maintain accuracy, local/state compliance, and competitive positioning.
• Maintain a simple, organized content inventory to track existing assets, update needs, and publication locations.
• Ensure content complies with state bar rules, legal advertising guidelines, and Modern Family Law’s quality and accuracy standards.
• Maintain a consistent, firm-aligned brand voice across all content.
• Other duties and projects as assigned.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Work from Anywhere -- eligible after 6 months.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Ph.D. or professional degree
• Number of Employees: 51-100 employees