Legal Marketing

The United Firm•Los Angeles, CA

13d

About The Position

Our Los Angeles office is looking to hire a passionate, proactive, and experienced Legal Marketing Manager to work within our Marketing Department. This ideal candidate will coordinate the firm’s in-house marketing initiatives for our main areas of practice, including personal injury, immigration, and criminal defense, primarily in the Hispanic market. We are looking for an analytical thinker who can conceptualize, execute, and design innovative Google Ad pay per click campaigns for our firm. You will be responsible for implementing Google Ad marketing initiatives, with the end goal of improving our conversions in paid advertising. The ideal candidate's primary objective should be to ensure that our Google Ads pay per click campaigns have the most astounding return on our investment.

Requirements

Minimum of 4+ years direct Google Ads experience with tangible results
Experience with Law Firm marketing, ideally in Personal Injury
Strong business Leadership and Campaign management
Proficient in Microsoft Office and Google Suite
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).

Nice To Haves

Google Ads Certified preferred
B.A or M.B.A in Marketing or related field is highly preferred

Responsibilities

Management and growth of pay per click campaigns driving revenue and profits
Systematizing activity and creating processes on pay per click channels
Manage the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns
Improving Click-Through Rates and Costs Per Click
Create/add/manage Google ads and large budgets on a daily basis
Keyword research experience with SEO understanding
Take an active role in developing digital strategies that support our overall digital marketing program
Create monthly reports with analysis of performance of campaigns along with strategic recommendations for continual improvement
Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages, and value propositions