Leasing & Marketing Specialist

Capstone on Campus Management LLC•Salisbury, MD

3h•Onsite

About The Position

The Leasing and Marketing Specialist is a customer-facing leasing and marketing position responsible for resident acquisition, tours, renewal programs, marketing strategy and execution, and support for resident communications and community engagement.

Requirements

High school diploma or general education degree (GED)
1-2 years of college student housing or property management leasing operations
Experience with social media management marketing and community tours
Experience and knowledge of Microsoft Word, Excel and Outlook
Ability to operate basic office equipment including a photocopier, fax, and telephone. Basic typing and filing skills.
Strong leadership and communication skills
Knowledge of fair housing regulations
Ability to analyze occupancy data and develop strategic plans.
Ability to move and lift up to 35 pounds.

Responsibilities

Manage leasing activities such as lead follow-up, tours, application processing, lease execution, move-ins, and move-outs.
Maintain occupancy targets and execute lease-up strategies with Director.
Implement outreach to Salisbury University students and families.
Develop and execute, with the Director, an annual marketing plan that includes digital advertisement, social media, campus partnerships, campus events, and referral programs.
Maintain listings on rental platforms (as needed) and ensure accuracy of content, imagery, and pricing.
Coordinate and produce marketing resources such as virtual tours, floor plan materials, and signage in partnership with Director and Residence Life Coordinator.
Oversee renewal campaigns, incentives, and retention events in coordination with Resident Life.
Assists with training front-desk staff regarding leasing materials and information.
Manage move-in/move-out communication and planning.
Prepare student key packets and processes key return inventory.
Track lead sources, conversion rates, marketing ROI, and prepare weekly leasing statistics for Director.
Analyze competitor landscape and provide recommendations on pricing and promotions and current leasing numbers.
Ensure leasing practices comply with Fair Housing laws and university policies.
Maintain accurate resident records and move-in/move-out checklists, and keys
Serves in on-call rotation for after-hour emergencies.
Oversee community towing in conjunction with Residence Life Coordinator
Serves as appeals officer for conduct decisions
Assist with Community Assistant staff training