Leasing & Marketing Coordinator

The Michaels Organization • Camden, NJ

76d • $24 - $34

About The Position

The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day. The Leasing and Marketing Coordinator supports the success of The Michaels Organization’s Leasing and Marketing team by maintaining digital presence, executing campaigns, and providing direct support to onsite teams to strengthen brand visibility and drive occupancy. This position assists with developing and implementing property-specific marketing and leasing strategies, ensuring consistent branding and messaging across the (Affordable, Student/Market-Rate, Military) portfolio. The coordinator collaborates across key departments (operations, management, development, investment, etc.) and vendors to enhance the resident experience and achieve leasing goals.

Requirements

• 1 to 5 years of experience in leasing, marketing, or related fields (property management experience preferred).
• Familiarity with digital marketing platforms (Google Ads, ILS, social media, etc.).
• Understanding of SEO, analytics, and paid media strategy.

Nice To Haves

• Associate or Bachelor’s Degree in Advertising, Marketing, Communications, or related field preferred.

Responsibilities

• Assist in developing and implementing annual marketing and leasing plans that align with organizational goals and increase occupancy.
• Create branded marketing materials including emails, flyers, social media graphics, signage, and other promotional content for communities.
• Maintain consistent brand messaging across all digital and print materials.
• Maintain and update community listings across all digital platforms, including Google Business Profiles, property websites, and Internet Listing Services.
• Ensure each community’s online presence is active, optimized, and aligned with current campaigns.
• Manage and update community social media accounts to reflect community culture and leasing initiatives.
• Monitor, respond to, and escalate resident and prospect reviews through Online Reputation Management platforms.
• Support reputation improvement efforts by collaborating with onsite teams to address feedback and highlight positive resident experiences.
• Conduct and maintain quarterly market surveys to track competitive pricing, concessions, and local trends.
• Analyze traffic, conversion rates, and marketing performance metrics to identify opportunities for improvement.
• Partner with Revenue Management to identify traffic and leasing opportunities.
• Coordinate and launch digital, print, and outreach campaigns to generate qualified leads and boost occupancy.
• Support and help organize onsite resident and outreach events - managing logistics, marketing materials, and post-event recaps.
• Maintain content calendars and ensure timely posting of campaigns and community updates.
• Partner closely with operations and management teams to align marketing strategies with leasing performance goals.
• Be proactive in identifying low occupancy challenges and recommending solutions.
• Provide support and training for onsite teams in marketing tools and PropTech platforms.
• Maintain familiarity with the team’s tech stack, including digital marketing platforms, analytics dashboards, and communication systems.
• Monitor marketing budgets to ensure cost-effectiveness and accurate tracking of campaign expenses.
• Support setup, training, and optimization of new digital tools and AI-driven solutions.

Benefits

• Competitive wage
• Comprehensive benefit package including Medical, Dental, Vision, prescription, etc.
• Generous paid time off
• 401 (k) plan with a company match
• Michaels Employee Scholarship Program for children
• Professional development opportunities
• Team-oriented environment
• Company culture where all are welcome

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 1,001-5,000 employees