Leasing & Marketing Consultant

Cava Companies•Richmond, VA

14d

About The Position

The Leasing & Marketing Consultant is responsible for the day-to-day operations of Cava’s mixed residential and commercial portfolio. This role focuses on maintaining peak occupancy through strategic advertising, market research, high-impact property tours, and expert lead conversion. A successful candidate will serve as the primary brand ambassador for Cava Property Management, ensuring every prospective and current tenant receives professional, prompt, and courteous service.

Requirements

Proven experience in leasing (residential, commercial, or both).
Strong verbal and written communication skills with a "cheerful and professional" phone presence.
Proficiency in property management software ( Yardi ) and Microsoft Excel.
Deep knowledge of the Richmond, VA real estate market.
Ability to solve problems independently while keeping the Supervisor informed.

Nice To Haves

Experience in digital marketing or social media management for real estate is preferred.

Responsibilities

Digital Advertising: Create and manage compelling property listings across platforms such as CoStar, LoopNet, Zillow, and Apartments.com to ensure maximum visibility.
Social Media Engagement: Maintain an active presence on social platforms (Instagram, Facebook, LinkedIn) to showcase available inventory and community highlights.
Content Creation: Capture high-quality photos and videos of residential and commercial spaces for use in marketing collateral and virtual tours.
Performance Tracking: Analyze the effectiveness of various advertising sources and adjust strategies to optimize the marketing budget and cost-per-lead.
Collateral Management: Develop and distribute promotional materials, including flyers, brochures, and email newsletters, to prospective tenants and local businesses.
Lead Management: Manage the full leasing lifecycle from initial inquiry to lease execution; track all leads and advertising sources via guest card entry and CRM tools.
Property Tours: Professionally showcase available homes and commercial spaces, tailoring presentations to meet the specific needs and preferences of prospects.
Closing: Utilize strong closing techniques to meet or exceed monthly revenue and occupancy goals.
Application Processing: Manage the screening process, including application review and the efficient processing of administrative forms and background checks.
Market Research: Conduct regular market surveys of the Richmond and surrounding areas to stay competitive on pricing and concessions.
Curb Appeal & Branding: Conduct routine inspections of "market-ready" homes to ensure cleanliness; report on property curb appeal and suggest enhancements to attract prospects.
Outreach: Engage in community outreach and stay abreast of industry trends and local property management regulations.
Lease Administration: Communicate lease terms clearly to tenants; manage utility transfers for vacancies/move-ins and coordinate vendor services like lawn maintenance.
Maintenance Liaison: Collaborate with the maintenance team to log preventive maintenance and delegate work orders resulting from resident requests.
Interdepartmental Collaboration: Work cross-functionally with Cava’s construction, sales, and accounting divisions to ensure seamless property transitions.
Customer Service: Act as the primary point of contact for resident concerns, resolving issues with a "solution-oriented" mindset.
Compliance: Maintain a deep understanding of Fair Housing Standards and local landlord-tenant laws to ensure 100% compliance in all interactions.
Professionalism: Maintain a polished, professional appearance and a positive demeanor as a representative of Cava.