LinkedIn-posted 11 months ago
$97,000 - $156,000/Yr
Full-time • Mid Level
Hybrid • Sunnyvale, CA
11-50 employees
Administrative and Support Services

This role will be based in Mountain View, Carpinteria, New York City, or remote. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. The Content Manager, Business Skills, will develop and execute the content strategy for business skills and frameworks. As a member of the Content team, the Content Manager will build the strategic and cross-functional plan for serving the target audience; set the vision, goals, structure, and roadmap for their content plan; identify and recruit instructors; build instructor relationships; collaborate with the Production team to create content; and work with partners throughout the organization to ensure the overall success and visibility of the program.

  • Drive, develop, and execute the overall strategic plan to build tools and soft skills content for the Business Skills audience, based on the educational and aspirational needs of current and future members.
  • Evaluate and evolve all aspects of this plan, including continually reviewing feedback and analytics; researching current and evolving educational needs; performing ongoing competitive analysis; attending industry conferences as needed; and developing a network of partners.
  • Identify new topic areas and learning format opportunities to expand the footprint and impact of the Business library for a global English audience.
  • Recruit, assess, and retain the best possible instructors to execute the content plan, including acquiring high-profile instructors and partners, coaching instructors for long term success, and managing long-term relationships by maintaining consistent communication.
  • Negotiate complex contracts and instructor compensation in collaboration with the Legal team.
  • Partner with cross-functional teams on the execution of the strategic content plan, including hitting overall targets for the amount of content signed and published.
  • Secure a steady flow of content to key audiences.
  • Pilot projects that have business impact; share learnings with colleagues and drive for quality improvements throughout the program.
  • Partner with marketing, sales, business development, and product teams to grow membership and engagement.
  • Educate and support those teams to further company and content goals.
  • Develop and contribute to the development of marketing and sales-oriented educational content as needed.
  • Evangelize and champion business content internally to ensure that the company is prepared to discuss our expanding library and its direction.
  • Develop, track, and share metrics and success criteria for segment performance.
  • Evangelize the library externally through blogs, videos, podcasts, social media, and other communication channels, as well as live events as appropriate.
  • This role will require some travel.
  • 5+ years of experience acquiring content, negotiating legal agreements, and managing instructor relationships and publication of educational business content.
  • 5+ years of experience managing multiple projects in various stages of the product development cycle.
  • Bachelor's degree or equivalent experience required.
  • A passion for education and a desire to champion member needs and drive for instruction integrity and learner engagement.
  • Naturally entrepreneurial and thrives in a fast-paced environment of ambiguity and change.
  • Respected within Sales, Customer Service, and Marketing segments among industry peers; a deep existing network of potential partners and business contacts.
  • Experience in leading teams, fostering growth, and driving collaboration, with a strong interest in further developing leadership skills.
  • Embodies the best elements of our corporate culture and helps set the standard for the team.
  • Excellent software skills, including prior experience with Microsoft Office and Google applications.
  • Excellent verbal and written communication skills, including the proven ability to work well with high-profile instructors and brand partners.
  • Willingness to work on a flexible schedule when needed for meetings.
  • Strong organizational skills and excellent with deadlines.
  • Annual performance bonus
  • Stock options
  • Comprehensive health insurance
  • Flexible work schedule
  • Professional development opportunities
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