Upstart-posted 10 months ago
$130,800 - $181,100/Yr
Full-time • Mid Level

As the Lead Web & Experience Designer, you will co-own and define how Upstart’s website engages users, converts visitors, and communicates our brand story. You’ll combine design excellence with strategic thinking, ensuring our site is not just aesthetically engaging but also structured for SEO, content clarity, and performance-driven conversion. You’ll be hands-on with designing, prototyping, and optimizing the site, but also play a critical strategic role in how we scale and evolve our web experience. Working in a high-impact tiger team, you’ll help identify new opportunity spaces, push creative boundaries, and rethink how Upstart’s website can be a powerful tool for both brand storytelling and business growth.

  • Own & Evolve Upstart’s Website – Lead the design, structure, and experience of our website, ensuring it is high-performing, conversion-optimized, and aligned with our brand.
  • Blend Strategy & Execution – Shape the site architecture, content hierarchy, and UX flows, balancing design excellence with SEO and performance marketing needs.
  • Be Hands-On with Design – Execute high-quality web design, UI, and interaction design, bringing our brand to life through compelling layouts, motion, and storytelling.
  • Optimize for Conversion & Growth – Use data, testing, and UX best practices to ensure every page serves a purpose and drives business impact.
  • Navigate Ambiguity & Identify Opportunities – Work autonomously to uncover gaps and opportunities within our web experience, proposing and executing solutions proactively.
  • Collaborate Cross-Functionally – Partner closely with Product, Marketing, SEO / Content, and Engineering teams to execute initiatives that drive meaningful impact.
  • Push Creative Boundaries – Think beyond traditional web experiences, exploring new ways to use interaction, motion, and emerging web technologies to elevate our storytelling.
  • 8+ years of experience in Design, preferably in-house.
  • 5+ years focused specifically on digital experiences (marketing sites, brand sites, or conversion-driven experiences).
  • Expert in Figma, Webflow (or equivalent CMS), and modern web design best-practices.
  • Strong understanding of SEO, content strategy, page hierarchy, and UX flows.
  • Experience optimizing sites for conversion (A/B testing, CRO, data-informed decisions).
  • Ability to work independently in ambiguous environments, identifying opportunities and executing against them without needing explicit direction.
  • Background in designing for both brand and performance marketing needs.
  • Experience working closely with growth marketing teams on conversion-driven pages.
  • Strong motion/interaction design skills (using tools like Lottie, GSAP, or Framer Motion).
  • Familiarity with front-end development principles and how design translates into code.
  • Experience with user research, analytics, and behavioral data to inform design.
  • Competitive Compensation (base + bonus & equity).
  • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart.
  • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings.
  • Employee Stock Purchase Plan (ESPP).
  • Life and disability insurance.
  • Generous holiday, vacation, sick and safety leave.
  • Supportive parental, family care, and military leave programs.
  • Annual wellness, technology & ergonomic reimbursement programs.
  • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering.
  • Catered lunches + snacks & drinks when working in offices.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service