Lead UX Product Designer - Guest UX

Target • Minneapolis, MN

23h • Hybrid

About The Position

Working at Target means helping all families discover the joy of everyday life. Target brings that vision to life through its values and culture. Target UX is a group of design, content, research, and accessibility practitioners and experts, with a passion for improving and innovating digital experiences for Target’s guests, team members, and partners. The team prides itself on designing tangible, inspiring, and impactful solutions that serve all aspects of the business, and being a part of the team means playing a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint. As a Lead UX Designer for Roundel in the Guest UX (GUX) team, this role is at the forefront of Target’s evolving digital and ad tech experience—shaping the AI-powered campaign workflows partners and team members use to create, manage, and measure media experiences powered by Roundel. Guest UX plays a critical role in delivering value and driving business growth for partners and guests, from deepening relationships through personalized shopping experiences to evolving advertising and monetization. As a Lead UX Designer, you will help define experience strategy, drive complex initiatives forward, and ensure every solution delivers both for the guest and the business. You will collaborate deeply across product, engineering, and marketing partners, while mentoring other designers and advocating for best-in-class user-centered design.

Requirements

• 7+ years' experience as a product designer with a strong portfolio showcasing successful product design and ad tech expertise
• Thrive at the intersection of design strategy, scaled solutions, and craft
• Expert skills in UX and product design, as well as structuring and planning work, and owning the design process
• Advanced proficiency in modern design and prototyping tools (e.g., Figma)
• Advanced strategic problem-solving, systems thinking, and collaboration skills
• Proven ability to effectively use data and insights to set your direction and communicate your approach
• Skilled at balancing near-term delivery with long-term vision
• Expert in communicating how design connects to, serves, and improves business outcomes
• Comfortable exploring and using emerging AI-powered tools to support the design process, with curiosity around its evolving role in UX practice
• Exhibit a growth mindset and a passion for evolving your practice and the broader UX discipline

Responsibilities

• Create UX patterns that clarify why campaigns perform, how ads are delivered, and which signals drive optimizations
• Translate high-level product vision into detailed workflow models for advertisers, operators, and measurement users
• Define UX north stars and experience blueprints for critical user journeys and surfaces, including campaign setup, optimization, and insights
• Lead end-to-end UX for ad-tech features: campaign planning, forecasting, targeting, bidding, creative approvals, reporting
• Translate decisioning logic (such ML ranking, relevance models, budget optimization algorithms) into explainable UI surfaces
• Represent complex mechanics (auction behavior, pacing, spend forecasts) through insights, notifications, and visualizations a marketer can understand
• Leverage your influence to champion user-centric outcomes within and across product experiences
• Partner with engineering to map dependencies (e.g., logging, ML-driven optimization surfaces, inventory systems)
• Proactively identify UX risks in campaign management or measurement areas and propose alternative design paths
• Mentor and guide junior designers, fostering growth in craft and critical thinking
• Investigate using both qualitative and quantitative research methods
• Set a high standard for design craft—ensuring accessibility, usability, clear information architecture, thoughtful interaction design, and polished visual execution
• Promote and advance a culture of human-centered design across UX, product, and engineering
• Build a network of relationships to enable your vision in service of enterprise experiences and tools and Target as a whole

Benefits

• Comprehensive health benefits and programs (medical, vision, dental, life insurance)
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees