Lead User Experience Designer

Blackhawk Network•Coppell, TX

About The Position

Blackhawk Network's Global Design team is seeking a Lead UX Designer to drive user experience strategy and execution across our diverse product portfolio. This role sits at the intersection of strategic design thinking, technical implementation, and emerging technology—perfect for a designer who thrives on complexity and wants to shape the future of digital commerce, incentives, and payment experiences. You'll lead design initiatives across multiple product lines including consumer-facing commerce platforms, B2B incentive solutions, and enterprise wallet products. This is an opportunity to influence product strategy while staying close to the craft of modern, AI-augmented design.

Requirements

12+ years of UX design experience with at least 3 years leading complex, multi-stakeholder projects
Portfolio demonstrating end-to-end design process from research through high-fidelity delivery, with clear articulation of your role and impact
Proven ability to conduct generative and evaluative user research and translate insights into actionable design decisions
Experience creating or working with design systems to ensure consistency and scalability
Comfortable working with modern web technologies and development workflows—you understand how your designs become code
Experience designing for accessibility (WCAG standards) as a core practice, not a compliance checkbox
Excellent communication skills with ability to tailor messaging for different audiences (executives, engineers, designers)

Nice To Haves

Active engagement with AI tools and trends in the design space (ChatGPT, Midjourney, Figma AI, v0, etc.)
Familiarity with modern frontend frameworks (React, Vue, etc.) or willingness to rapidly learn
Experience designing B2B enterprise products, payment/financial experiences, or multi-sided marketplace platforms
Background in design systems governance or component library management
Experience with Figma dev mode, design-to-code workflows, or AI-assisted prototyping tools
Understanding of multi-brand or white-label design challenges

Responsibilities

Lead end-to-end UX design for 2-3 concurrent product initiatives across BHN's portfolio, from discovery through delivery
Conduct and synthesize primary user research to inform product strategy and design decisions
Partner directly with product management and engineering leadership to shape roadmaps and advocate for user needs
Define and evangelize UX vision across cross-functional teams, ensuring design is positioned as a strategic partner rather than a downstream dependency
Present design rationale and research findings to executive stakeholders with clarity and confidence
Create high-fidelity prototypes, interaction models, and design specifications that bridge strategic thinking with technical implementation
Contribute to and extend our design system, ensuring consistency and quality across our product portfolio
Design for complex technical environments including modern web standards and responsive experiences
Ensure accessibility compliance (WCAG 2.1 AA+) is embedded in every design decision, not an afterthought
Collaborate effectively with engineering teams using modern development practices
Explore and implement AI-augmented design workflows including generative UI, automated design-to-code pipelines, and LLM-assisted research synthesis
Stay current with emerging AI/ML capabilities and identify opportunities to enhance both internal design processes and end-user experiences
Understand technical constraints and opportunities well enough to have informed conversations about implementation tradeoffs
Mentor and provide feedback to other designers on the team, fostering a culture of craft excellence and strategic thinking
Participate in design critiques, contributing constructive perspectives that elevate the work
Collaborate across our distributed design organization, sharing insights and patterns that benefit multiple product areas
Contribute to design team culture through thought leadership, knowledge sharing, and process improvement