Lead, Strategic Data & Analytics

Royal Caribbean Cruises Ltd • Miami, FL

98d

About The Position

The Strategic Data Analytics Lead is core to the Global Media and Customer Strategy department. They provide guidance on business performance, customer trends, and marketing opportunities that ultimately informs our overall media strategy and drives business performance. They will help build the foundations of the newly formed Strategic Analytics team by consolidating information from both external sources and sources across the RCG portfolio to develop powerful views and insights on a regular basis. The ideal candidate is a collaborative self-starter who uses innovation and intuition to creatively answer burning business questions that in the end inform the design of our future product portfolio.

Requirements

• Four-year Bachelor's or equivalent required.
• A minimum of six years of related analytics experience and/or training.
• Strong written and oral communication skills.
• Strong PC skills.

Nice To Haves

• Experience with Python or R.
• Familiarity with advanced analytics approaches and/or machine learning models.

Responsibilities

• Passionate about guest-centric analytics and the industry, deriving insights and telling guest’s stories to help find and connect with new and current customers.
• Apply findings from benchmarking, research, trend forecasting, performance, and feedback to assist in the development of near- and long-term marketing and business strategies.
• Apply findings from benchmarking, research, trend forecasting, performance, and feedback to assist in defining key business opportunities that drive profitability.
• Work closely in supporting CRM, Media, Consumer Insights, and other teams across the Marketing organization to develop tools and insights that support and improve business performance.
• Support ad-hoc analysis in a fast-paced environment across various types of data, databases, and desktop research.
• Build strong business acumen across commercial and operational arms of the company and connect these to communicate a simplified story.
• Develop and measure Key Performance Indicators for the Media and Customer Strategy team.
• Identify and explore new data sources to enhance Celebrity’s ability to make data driven decisions.
• Help develop or introduce new approaches to data-driven problem solving using advanced analytics methodologies.
• Collaborate cross functionally to create and share new analyses, updates, and opportunities that enrich the organization’s knowledge.
• Perform other duties as required.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees