Lead, Social Media UA Women's Lead, Social Media UA Women's

Under Armour•Baltimore, MD

8h•$102,720 - $128,400•Hybrid

About The Position

Lead, Social Media UA Women's Values & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of RoleThe Lead, UA Women’s Social Media will be responsible for the global social media strategy and execution for Under Armour Women’s. This role will shape how UA shows up for women across sport, culture, and lifestyle—driving authentic storytelling, cultural relevance, and community connection across social platforms.Your Impact

Requirements

5–7+ years of experience in social media, content strategy, or digital marketing, preferably within women’s, sport, fashion, or lifestyle brands
Deep understanding of social-first storytelling and the cultural landscape surrounding women in sport and lifestyle
Strong cross-functional collaboration skills and the ability to lead projects end-to-end as an individual contributor
Analytical mindset with experience using performance data to inform strategy
Passion for women’s sport, culture, and community-building is essential

Nice To Haves

Experience with Adobe Premiere, Photoshop, and Lightroom a plus

Responsibilities

Own editorial planning and content strategy for UA Women’s social channels across platforms– including Instagram, TikTok, YouTube, Pinterest, Snapchat, and emerging platforms
Capture, edit, and post social-first content, with a focus on authenticity, personality, and cultural relevance.
Concept social series that spotlight product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and build audience trust.
Manage the Women’s social content calendar, ensuring alignment with global brand moments, campaigns, and product launches
Capture, edit, and post content to support in real-time sports moments and cultural moments
Partner with Brand Marketing, Creative, and Category teams to ensure social storytelling reflects Women’s category positioning, creative vision, and cultural moments
Collaborate with PR, Sports Marketing, and athlete/creator partners to spotlight women athletes, creators, and stories in authentic and compelling ways
Serve as a strategic partner to regional marketing teams, providing guidance on local Women’s content that ladders up to global strategy
Lead ideation and execution for Women’s digital and social activations, including campaigns, athlete moments, and cultural tentpoles
Identify emerging trends, platform behaviors, and audience insights to evolve how UA connects with women through social
Track performance against KPIs and translate data into actionable insights for internal partners
Build and maintain a test-and-learn roadmap focused on new formats, creators, partnerships, and storytelling approaches for Women’s

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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