Lead, SMC Marketing
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Snap's core products include Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, its AR glasses. We are seeking a Lead, SMC Marketing to join Snap Inc's global Small and Medium Customers (SMC) organization. This role is pivotal in building compelling marketing content aimed at driving revenue growth, which includes creating sales enablement materials, on-platform notifications, and content for Snap's web properties. In this position, you will be responsible for developing and executing messaging and creative strategies for sales enablement materials based on business KPIs, industry trends, and customer insights. You will own and develop a customer-centric content strategy that directly supports SMC's global revenue programs. The role requires ideation on content initiatives to improve overall engagement and conversion rates for marketing creative. You will lead collaboration with Revenue and Data Science teams to test and learn content and messaging for sales enablement materials, optimizing marketing content for specific audience segments and customer journeys. Staying ahead of industry trends is crucial to innovate on content and provide customers with relevant education on advertising. You will also lead content creation efforts with design, web development, and copywriting teams to create educational content tailored for the small and medium business audience. The ideal candidate is a data-driven marketer with a proven track record in strategizing and creating impactful sales enablement materials, demonstrating strong collaboration skills and the ability to adapt to changing priorities.
