Lead Product Marketing- Net New Products
About The Position
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we’re redefining connectivity and innovation at scale. We’re looking for a Product Marketing Manager who thrives on launching net-new products and can bring startup-inspired creativity into a Fortune 500 environment. This role is perfect for someone who understands disruptive go-to-market strategies and knows how to adapt them for enterprise-level execution. You’ll be responsible for shaping the market narrative, driving adoption, and ensuring our new products resonate with customers and stakeholders. If you’re passionate about blending agile marketing techniques with corporate rigor, this is your opportunity to make an impact. Overall Purpose: Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.
Requirements
- Bachelor’s degree in marketing, Business, or related field; MBA preferred.
- 5+ years in product marketing, with at least 2 years focused on launching new products.
- Proven experience applying startup-style marketing techniques in large organizations.
- Skills: Strong strategic thinking and storytelling abilities.
- Expertise in digital marketing, growth strategies, and data-driven decision-making.
- Excellent communication and stakeholder management skills.
- A deep commitment to delivering exceptional customer experiences.
Nice To Haves
- Experience with Home Security is a bonus
Responsibilities
- Go-to-Market Strategy & Customer Journey: Develop and execute GTM plans for new products, leveraging innovative techniques from startup environments while aligning with AT&T’s scale and compliance standards
- Map out the customer journey to identify key touchpoints to improve overall experience and sales engagement
- Market Research & Insights: Conduct deep market analysis to identify customer needs, competitive positioning, and emerging trends
- Work with partners to execute continuous and iterative research to refine product positioning
- Messaging & Positioning: Craft compelling product stories that differentiate AT&T’s offerings in the marketplace.
- Cross-Functional Leadership: Collaborate with product management, sales, and operations teams to ensure seamless product launches.
- Performance Measurement: Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives
- Define KPIs, track campaign performance, and optimize strategies for maximum impact.
- Innovation Advocacy: Introduce and champion modern marketing tactics (growth hacking, rapid experimentation, influencer strategies) adapted for enterprise deployment.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
