Lead Product Marketing Manager - remote
About The Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager - REMOTE. In this impactful role, you will lead engagement marketing strategies for a cutting-edge financial services platform. Your work will directly influence customer engagement and retention across various channels, while collaborating closely with cross-functional teams. The role demands a keen understanding of customer journeys and data-driven strategies to optimize the product experience. If you are passionate about making a real difference and thrive in a fast-paced environment, we want to hear from you.
Requirements
- 5+ years of experience in lifecycle or product marketing, preferably in fintech.
- Hands-on experience with CRM and marketing automation platforms.
- Strong understanding of audience segmentation and behavioral targeting.
- Proven experience in developing and executing A/B tests and experiments.
- Excellent collaboration skills with cross-functional teams.
- Ability to navigate ambiguity and make informed decisions quickly.
- Experience with reporting tools and translating data into actionable insights.
- A proactive mindset and deep passion for improving customer experience.
Responsibilities
- Designing and optimizing omnichannel lifecycle marketing campaigns.
- Driving customer activation, engagement, retention, referrals, and cross-sell efforts.
- Owning the engagement marketing roadmap to prioritize initiatives based on impact.
- Leading A/B testing strategies to optimize content and audience segmentation.
- Developing cross-functional partnerships with Product, Analytics, and other teams.
- Monitoring performance and uncovering insights to refine marketing strategies.
- Identifying friction points in the customer journey and proposing improvements.
- Managing content and messaging strategies aligned with business objectives.
- Tracking and reporting on KPIs and campaign effectiveness.
Benefits
- Competitive base salary, stock options, and health benefits from Day 1.
- 401(k) plan with company match.
- Remote-friendly (US) and flexible time off (FTO).
- Opportunities for growth in a high-growth, mission-driven culture.
- Inclusive workplace where your work has real impact.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
