Lead Product Marketing Manager, Process Automation

Appian Corporation • Charlotte, NC

5d • $150,000 - $300,000 • Onsite

About The Position

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process Automation) is a senior individual contributor responsible for driving the commercial strategy for Appian's core automation capabilities. This portfolio includes our industry-leading workflow orchestration and our robotic process automation (RPA) capabilities. In this role, you will own the "why" for Process Automation, translating technical strengths like process elasticity and unified orchestration into compelling market narratives. You will serve as a strategic partner to Product Management and Sales leadership, architecting scalable GTM strategies that position Appian as the superior choice for mission-critical, high-volume enterprise automation. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.

Requirements

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with deep exposure to BPM, RPA, or Process Orchestration markets.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches.
• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.
• Ability to translate complex automation concepts—like long-running workflows, exception handling, and elastic scaling—into clear business value.
• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization.
• Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters.

Nice To Haves

• MBA is strongly preferred.
• MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.
• Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts.

Responsibilities

• Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio, positioning Appian's ability to orchestrate humans, bots, and AI agents within a single workflow.
• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content.
• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors.
• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.
• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions.
• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen.

Benefits

• Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources.
• Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level