Lead Product Manager – Small Business Credit Card Branding Strategy

Wells Fargo•Wilmington, DE

21h•Hybrid

About The Position

About this role: This Lead Product Manager will play a strategic leadership role within the Small Business Credit Card team, partnering closely with the Branding Strategy lead. The position is responsible for driving brand & marketing strategy, supporting customer research efforts, leading advertising creative and developing media plans that align with business goals. The ideal candidate is a collaborative, forward-thinking professional with a strong background in branding, marketing strategy and creative development. In this role, you will: Lead qualitative and quantitative research initiatives to deeply understand customer needs, behaviors, and pain points. Use insights to inform marketing approach and product positioning, as well as competitive benchmarking to identify opportunities. Support the execution of branding, advertising, and marketing programs for Small Business Credit Card products, including campaign coordination, creative review, and agency/vendor management. Influence the development of a cohesive marketing strategy across all aspects of the Small Business Card marketing program. Analyze product collateral design, development, distribution, marketing and sales support. Own and lead the development of go-to-market strategies, messaging frameworks, campaign planning and execution. Use data to continuously optimize strategy and execution. Assist in the development and rollout of new product features and offerings, ensuring seamless execution across teams. Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience developing and executing integrated advertising programs and marketing campaigns with proven success
Robust data, customer research and analysis skills with a proven ability to generate actionable, data-driven recommendations and solutions
Vendor and agency management experience
Structured analytical thinker, problem-solver and communicator; excellent verbal, written, and interpersonal communication skills
Experience working in a high pressure fast paced environment to meet competing deadlines
Demonstrated ability to lead, influence, partner, and negotiate within a matrixed environment to gain commitment to accomplish business goals
Financial services experience with strong understanding of Credit Card or Retail Banking
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results

Responsibilities

Lead qualitative and quantitative research initiatives to deeply understand customer needs, behaviors, and pain points.
Use insights to inform marketing approach and product positioning, as well as competitive benchmarking to identify opportunities.
Support the execution of branding, advertising, and marketing programs for Small Business Credit Card products, including campaign coordination, creative review, and agency/vendor management.
Influence the development of a cohesive marketing strategy across all aspects of the Small Business Card marketing program.
Analyze product collateral design, development, distribution, marketing and sales support.
Own and lead the development of go-to-market strategies, messaging frameworks, campaign planning and execution.
Use data to continuously optimize strategy and execution.
Assist in the development and rollout of new product features and offerings, ensuring seamless execution across teams.
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

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