Lead Product Manager – Growth (D2C)

Scopely•Culver City, CA

7d•Hybrid

About The Position

Scopely is seeking a Lead Product Manager – Growth (D2C) to join our Direct-to-Consumer team in the US, either hybrid or remote. (Hybrid in Culver City) At Scopely, we care deeply about inspiring play, every day – whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop, publish, and innovate the gaming industry, connecting millions of people worldwide daily. As a Lead Product Manager – Growth you will own and scale top-of-funnel growth for Scopely’s Direct-to-Consumer (D2C) ecosystem, accelerating player adoption across our portfolio. You’ll turn data and player insights into bold, high-impact initiatives, align cross-functional stakeholders, and drive execution end-to-end. Through rapid iteration and hands-on partnership with game teams, you’ll transform proven experiments into scalable systems that fuel sustained growth — not one-off wins. Ultimately, you’ll help evolve D2C from a margin lever into a core growth engine for Scopely.

Requirements

7+ years in product management, growth, or product marketing in F2P live service games
Experience working on direct-to-consumer growth initiatives on a large-scale consumer product
Experience leading through influence without direct control of game roadmaps by building effective working relationships with a large variety of stakeholders
Strong understanding of the F2P live service ecosystem & D2C’s role within it
Experience collaborating with growth and marketing teams to execute growth initiatives
Strong analytical rigour - being able to build a data-driven business case & present it convincingly to key stakeholders
Hands-on experience using LiveOps, marketing, or CRM tools to set up and execute growth experiments, campaigns, or similar (e.g. Braze for CRM, Pragma for LiveOps, Amplitude for marketing A/B tests)

Nice To Haves

Direct experience working on D2C initiatives at a leading gaming publisher (direct payments, web portals, etc.)
Comfortable being hands-on with data - running queries, building dashboards, and driving instrumentation requirements for data engineers

Responsibilities

Collect insights across a wide variety of quantitative and qualitative streams and distil them into actionable, data-backed initiative proposals to drive.
Bring key stakeholders on game teams & central marketing/growth functions into alignment on D2C growth initiatives and get them launched, driving measurable outcomes.
Iterate your initiatives to success and eventually scale them across the portfolio, creating repeatable systems that impact Scopely’s business rather than one-off wins.
Deeply understand and report on D2C top-of-funnel metrics & attribution across the portfolio
Become the company’s expert on top-of-funnel tactics in D2C, constantly evaluate new tactics, develop best practices on how to apply them in different games/genres, & share those best practices with game teams
Partner with game marketing & growth teams to execute initiatives that grow Scopely’s D2C business
Provide the hands-on execution support to necessary to bring marketing & growth initiatives across the portfolio to launch
Design, execute, & analyze D2C adoption-focused A/B tests in partnership with game teams
Create & improve attribution dashboards and analyse them to optimise growth initiatives