Lead Product Manager, Digital Shopping Journey

Humana

1d • Remote

About The Position

Become a part of our caring community The Lead Product Manager for the Medicare Advantage (MA) Shopping Journey is responsible for defining, optimizing, and orchestrating a seamless end‑to‑end experience that empowers prospects and members to discover, evaluate, and choose the right Medicare Advantage plan. This role oversees the strategy, roadmap, and performance of shopping and renewal journeys within the unsecured channel, ensuring experiences drive conversion, meet CMS regulatory standards, and reflect both customer needs and market dynamics. This leader brings a deep understanding of customer behavior, digital shopping experiences, and regulated environments—translating insights into scalable, intuitive, and compliant product experiences.

Requirements

• Minimum 7 years of experience in digital product management, with ownership of consumer-facing journeys or eCommerce experiences
• Proven success leading complex, multi-step customer journeys and improving conversion funnels
• Strong analytical capabilities, with experience defining KPIs, interpreting behavioral data, and running A/B or multivariate tests
• Experience working in regulated industries
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority
• Strong understanding of UX principles, responsive web design, accessibility standards, and component-based design systems
• Exceptional communication, storytelling, and strategic thinking skills
• Executive presence
• Must have the ability to provide a high-speed DSL or cable modem for a home office.
• A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
• Satellite and Wireless Internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Nice To Haves

• MBA or other advanced degree
• Experience working in agile teams
• PM/PO SAFe Certification
• Experience in Medicare Advantage, health insurance, or healthcare
• Background in eCommerce merchandising, personalization, or SEO-influenced product experiences
• Experience designing decision-support tools or educational modules for complex products
• Strong understanding of continuous discovery in practice

Responsibilities

• Shopping Journey Leadership Own the full MA shopping, decision, and renewal journey—from awareness to plan selection—leveraging data, insights, and research to guide continuous iteration.
• Identify friction points, conversion barriers, and opportunities to enhance clarity and confidence for prospects and members.
• Partner cross‑functionally with Product, Marketing, Operations, and Support to deliver journey improvements and aligned messaging.
• Define and maintain journey-level KPIs; guide the development of dashboards to monitor funnel performance and customer behavior changes.
• Facilitate cross-functional workshops to communicate journey insights, align on strategy, and prioritize experience investments.
• Maintain a clear prioritization framework that balances customer value, conversion impact, regulatory requirements, and operational feasibility.
• Serve as the organization-wide advocate for a seamless, intuitive, and compliant customer experience.
• Product Experience Ownership Own the product experience for all unsecured-channel shopping flows, including: Digital eCommerce pathways Plan merchandising and storefront content Prospect nurturing flows Member renewal experiences Ensure all experiences are responsive, accessible, fast, and compliant with CMS regulatory guidelines.
• Define features and capabilities that support plan comparison, filtering, exploration of benefits, and guided plan choice.
• Leverage data, behavioral signals, and user intent to identify where decision-support tools, educational modules, and personalized content should appear within the experience.
• Champion scalable component design to ensure consistency across storefront pages, plan display modules, and conversion flows.
• Cross-Functional Collaboration & Delivery Anticipate risks, dependencies, and cross-team impacts associated with journey changes; lead issue resolution across Product, Marketing, and Digital Sales teams.
• Partner with Adobe Product and Analytics teams and experimentation teams to measure test performance and drive data-informed optimization strategies.
• Collaborate with Channel Product Managers to align shared components and maintain consistency across the unsecured digital experience.
• Work closely with SEO Product Management to optimize storefront pages for organic search while preserving high-quality user experiences.
• Align with Marketing and Personalization teams to ensure recommendations, and content frameworks integrate seamlessly with shopping and plan presentation logic.
• Understand and apply insights from plan design, benefit structures, and market nuances when shaping experience improvements.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed