Lead Product Manager, Branded Card Strategy

Wells Fargo•Pike, NY

3d•Hybrid

About The Position

About this role: Wells Fargo is seeking a Lead Product Manager to lead the strategic transformation of the Wells Fargo Branded Credit Card business. In this role, you will influence the evolution of product, credit, and marketing capabilities by defining and executing strategies that drive growth, simplify complexity, and enhance customer experience. You will influence senior leadership, simplify product complexity, and ensure compliance while delivering solutions that enhance customer experience and strengthen competitive positioning. Learn more about the career areas and business divisions at wellsfargojobs.com. In this role, you will: Drive strategic execution of credit card initiatives, ensuring alignment with business priorities Analyze market trends and deliver actionable insights on industry, customer segments, pricing, and profitability Assist in shaping product, credit, and marketing strategies responsive to macroeconomic conditions Evaluate product features, credit policies, and marketing programs to improve positioning and performance Partner with cross-functional teams to deliver high-quality outcomes Contribute to strategies that simplify product features and enhance customer experience Ensure compliance and regulatory standards are met across all initiatives Define and lead strategic initiatives for the credit card portfolio, ensuring alignment with enterprise priorities and financial objectives

Requirements

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Proven experience with a leading credit card issuer or in management consulting within financial services, with exposure to consumer lending products (credit cards, auto loans, personal loans)
Familiarity with credit policy, risk frameworks, and regulatory compliance considerations
Experience with competitive analysis, market research, and benchmarking to inform product strategy
Comfort with financial modeling and understanding of P&L drivers, pricing, and profitability
Exceptional verbal, written, and interpersonal communication skills, with the ability to influence and tailor messaging for diverse audiences, including senior leadership
Experience building strong relationships and collaborating effectively across multiple lines of business in complex, matrixed environments
Highly organized and adaptable, skilled at prioritizing and delivering results in fast-paced, dynamic settings
Strong analytical and conceptual thinking, with experience in data-driven decision-making and the ability to create clarity amid ambiguity
Strong strategic thinking and problem-solving skills, with the ability to structure ambiguous problems, deliver actionable recommendations, and make sound decisions grounded in market insights and business logic.
Experience preparing polished, executive-level presentations, metrics, and reports for leadership review
Results-driven mindset with a track record of achieving objectives through cross-functional teams

Responsibilities

Drive strategic execution of credit card initiatives, ensuring alignment with business priorities
Analyze market trends and deliver actionable insights on industry, customer segments, pricing, and profitability
Assist in shaping product, credit, and marketing strategies responsive to macroeconomic conditions
Evaluate product features, credit policies, and marketing programs to improve positioning and performance
Partner with cross-functional teams to deliver high-quality outcomes
Contribute to strategies that simplify product features and enhance customer experience
Ensure compliance and regulatory standards are met across all initiatives
Define and lead strategic initiatives for the credit card portfolio, ensuring alignment with enterprise priorities and financial objectives