Lead, Orchestration

Humana

1d•Remote

About The Position

Humana is transforming the way we communicate with our customers. We are building toward a new type of organization that's core principles revolve around a more customer-centric approach to deliver the right message, in the right channel, at the right time, to the right customer. As Lead, Orchestration, you will play a key role in coordinating campaign planning, execution, and optimization across teams, channels, and systems. This role sits outside of Agile pods and provides horizontal oversight—ensuring that experiences are aligned, well-documented, and executed with precision. You'll support Marketing agile pods, create & maintain experience workflows, and collaborate across marketing, analytics, and operations to monitor experience performance and drive continuous improvement.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
8+ years of experience in marketing process innovation, marketing operations, experience management, or orchestration
Ability to connect disparate MarTech tools & systems in an organized and easy to understand way
Expert with workflow tools, campaign calendars, and cross-functional team collaboration
Experience working in coordination with disparate business units to ensure a connected member experience
Understanding of the agile framework within a Marketing organization
Ability to interpret performance data and translate insights into actionable recommendations

Nice To Haves

Located within commuting distance of a Humana shared office site—including, but not limited to, Washington D.C.; Louisville, KY; and multiple office locations across Florida and Texas—to support occasional onsite collaboration and team engagement.
Experience in healthcare, insurance, or other regulated industries
Familiarity with NBA frameworks, marketing automation platforms, and CRM systems
Experience working in matrixed environments with cross-functional stakeholders
Understanding of compliance standards such as HIPAA, CAN-SPAM, and enterprise governance policies

Responsibilities

Experience Planning & Coordination Support end-to-end orchestration of marketing experiences, from intake and planning through execution and optimization.
Coordinate across pods, channel leads, and content teams to ensure experience components are aligned and delivered on time.
Facilitate cross-functional collaboration to ensure campaigns reflect enterprise priorities and member-centric strategies.
Partner with pod leads across Marketing to elevate risks to leadership and develop action plans for how to address Support project planning transformation and end-to-end process flow via Workfront transformation and marketing pod education
Next Best Action (NBA) Enablement Assist in the operationalization of NBA strategies by aligning experience execution with prioritized member actions and lifecycle moments through cross-functional partnership with Marketing Analytics & Operations
Collaborate with operations teams to ensure NBA logic is reflected in campaign workflows and targeting strategies.
Track NBA performance and support reporting that informs future prioritization and optimization.
Workflow & Documentation Management Develop experience calendars, orchestration workflows, and documentation to ensure transparency and accountability across teams.
Support intake processes and ensure campaign requirements are clearly defined and communicated.
Troubleshoot executional issues and escalate blockers to ensure timely resolution.
Performance Monitoring & Optimization Collaborate with analytics and operations teams to monitor campaign execution and performance across channels.
Maintain dashboards and reporting tools that provide visibility into campaign status, engagement metrics, and delivery health.
Identify opportunities for process improvement and contribute to the evolution of orchestration best practices.
Assist in marketing agile pod scaling and health reporting to provide visibility into agile pod efficiency and blockers
Customer Management Partner with Marketing leaders to ensure all new work flows through proper intake processes and councils, while working with pods to intake new intent from the business
Ensure experiences adhere to enterprise standards, regulatory requirements, and member experience guidelines.
Facilitate decisions to deconflict and sequence prioritized experiences against audiences
Partner with compliance and legal teams as needed to support experience reviews and approvals.
Program Management Serve as the day‑to‑day program lead for complex, multi‑workstream marketing initiatives, establishing workflows, managing cross‑functional dependencies, and ensuring successful execution against scope, timelines, and KPIs
Drive high‑impact special projects from strategy through delivery, applying structured problem‑solving, stakeholder management, and data‑driven decision‑making to accelerate priority efforts within the enterprise marketing organization.