Lead of HCP Advertising Strategy & Measurement

Phreesia

38d•Remote

About The Position

Phreesia is launching ProviderConnect, our new HCP Demand-Side Platform (DSP), a first-of-its-kind solution that uses real-world, first-party patient scheduling data to reach healthcare providers (HCPs) at the right moment. To drive successful market launch, we’re seeking an experienced Lead of HCP Advertising Strategy & Measurement to shape the product narrative, lead measurement and analytics strategy, and partner closely with internal teams and external clients to drive adoption. The Lead of HCP Advertising Strategy & Measurement role blends storytelling, media strategy, and measurement leadership, positioning Phreesia as a thought leader in programmatic HCP advertising and helping pharma marketers understand the value of our unique, predictive audience data. Phreesia is a fully remote company; however, candidates located in ET and CT regions are given priority in the hiring process.

Requirements

7–10 years of experience in HCP advertising, programmatic media, or digital marketing strategy within pharma, healthcare, or ad tech, with deep understanding of DSPs, SSPs, ad networks, HCP audience data (NPI‑based targeting, clean rooms, deterministic device matching), and hands‑on experience with Freewheel or other DSPs, audience solutions (Swoop, Crossix), 3rd‑party ad serving (GAM360), and BI/analytics tools.
Deep understanding of DSPs, SSPs, ad networks, and HCP audience data (NPI-based targeting, clean rooms, deterministic device matching).
Proven track record of leading measurement or analytics initiatives for HCP or healthcare media campaigns.
Strategic thinker and an expert communicator who can translate data and technology into persuasive narratives.
Familiarity with healthcare data privacy regulations (HIPAA, de-identification standards).

Nice To Haves

Experience crafting GTM narratives or marketing positioning for data-driven ad products strongly preferred.

Responsibilities

Lead measurement strategy across the full product lifecycle, including developing frameworks that prove campaign performance and incremental outcomes (impressions, CTR, viewability, PLD, TRx/NRx), creating measurement playbooks for client facing teams, and defining future state capabilities such as closed loop HCP–patient impact and outcome based optimization.
Lead forecasting strategy/tooling within our system. Develop documentation around key processes
Collaborate with analytics, product, and external data partners (IQVIA, Crossix, Symphony, PurpleLab) to integrate advanced studies, validate performance, represent ProviderConnect in clients’ MMM models, and ensure accurate visibility across cross channel reporting.
Shape and communicate the value story for ProviderConnect by translating complex ad tech and data concepts (deterministic targeting, device mapping, predictive audience modeling) into clear narratives and leveraging clinical insight to map patient clinical audiences to HCP targets.
Serve as a key strategic voice across Product, Client Experience, Sales Enablement, and Data Science, driving alignment throughout cross functional launch planning.
Partner with Commercial and Client Experience teams to evangelize differentiators such as predictive HCP targeting, DTC synergy, and activation through Freewheel DSP, and collaborate with agencies and DSP partners on best practices for audience segment and managed service models.
Represent Phreesia as a thought leader in client meetings, industry events, and roundtables (e.g., FiercePharma), shaping the market’s understanding of HCP programmatic advertising.
Create internal messaging, training materials, and measurement focused enablement to reinforce understanding of ProviderConnect’s value proposition, audience strategy, and performance metrics.
Partner with Marketing to develop case studies, white papers, and success stories that illustrate real world results and strengthen internal and client-facing measurement consistency.

Benefits

Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
Top of market rewards: Competitive compensation
Take time when you need time: Flexible PTO + company holidays
Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one
Care about your families: Generous top-up for parental leave benefits
Support personal development: Continuing education and professional certification reimbursement
Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
Giveback to community: Local in-person volunteer events, and give back programs to our communities.
Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items!
Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation.
Opportunity to join an Employee Resource Group.