Lead Mktg Strategist, Central - Enrollment Mktg

University of Rochester • Rochester, NY

407d • $86,482 - $129,723

About The Position

The Lead Marketing Strategist for Enrollment Marketing at the University of Rochester is responsible for providing leadership and strategic oversight for the university's enrollment marketing efforts. This role involves launching targeted advertising campaigns, managing the development and implementation of a comprehensive enrollment marketing strategy, and ensuring alignment with the university's brand guidelines. The strategist will work closely with various stakeholders to enhance outreach efforts and support student recruitment goals through effective marketing materials and communications.

Requirements

• Bachelor's degree in Communications, Marketing, Business Administration or related field required; Master's degree preferred.
• 7 years of relevant and progressive experience required; 3 years of supervisory experience preferred.
• Demonstrated proficiency in writing and editing content required.
• Strong project management skills preferred.
• Ability to oversee multiple campaigns and meet deadlines required.
• Proficiency in digital marketing strategies, social media management, and campaign analytics required.
• High level of organization and attention to detail required.
• Effective communicator with excellent interpersonal, collaborative, and written and verbal communication skills required.
• Ability to synthesize data for reporting and provide actionable insights preferred.
• Familiarity with CRM tools (Salesforce Marketing Cloud or similar) preferred.
• Strong problem-solving skills and ability to adapt to fast-paced environments required.

Nice To Haves

• Experience in higher education or enrollment marketing preferred.
• Strong initiative, proactive approach, and a commitment to diversity, inclusion, and belonging required.

Responsibilities

• Assist the Director of Enrollment Marketing in executing multi-channel strategies to support student recruitment goals.
• Ensure that all marketing materials and communications effectively convey key messages tailored to prospective students.
• Conduct research on industry trends and student preferences, and develop templates for campaign materials.
• Lead the creation of impactful marketing materials to support Admissions recruitment initiatives.
• Build and maintain positive relationships with key stakeholders, including admissions teams and other university departments.
• Provide guidance on messaging, visual identity, and the consistent application of marketing best practices.
• Organize and facilitate training sessions and workshops on effective marketing tactics.
• Respond to inquiries from internal teams, offering timely and actionable feedback.
• Lead efforts around brand-aligned storytelling aimed at recruitment efforts.
• Help recruit students for the Student Marketing Advisory Council and manage quarterly meetings.
• Monitor and analyze peers and industry standards to provide guidance for recruitment resource tools and trends.
• Gather and synthesize data to produce regular reports to UR Marketing and Communications leadership team.
• Consult with freelancers and agency partners to ensure consistency in marketing efforts.

Benefits

• Competitive salary range of $86,482 - $129,723 annually.
• Opportunities for professional development and training.
• Supportive work environment that values diversity and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services
• Education Level: Bachelor's degree