Lead Marketing Technology Engineer, Digital Optimization and Analytics - Hybrid

Cedars-Sinai•Los Angeles, CA

42d•Hybrid

About The Position

The Consumer Digital Innovation team at Cedars-Sinai understands that true mobile and web transformation and the optimization of a digital platform implementation is fueled through the alignment of the right people, processes, and technologies. The Lead Marketing Technology Engineer, Digital Optimization and Analytics plays a pivotal role in advancing Cedars-Sinai’s digital analytics, personalization, and data compliance capabilities. You will lead technical implementation and strategy for our modern event-driven tracking ecosystem—spanning Adobe Launch, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and Kameleoon—while ensuring alignment with HIPAA, GDPR, and CCPA compliance standards. You’ll partner closely with marketing, analytics, and engineering teams to define, implement, and optimize user event tracking, A/B testing, personalization, and consent management across multiple web properties and applications.

Responsibilities

Lead and manage projects that enhance Cedars-Sinai’s event tracking, personalization, and data collection architecture.
Collaborate with internal stakeholders to define business requirements and translate them into technical data tracking and personalization solutions.
Architect, implement, and maintain advanced tracking solutions using Adobe Launch and Adobe Experience Platform (AEP) leveraging XDM schemas and real-time data flows into Customer Journey Analytics (CJA).
Drive implementation and optimization of Kameleoon for A/B testing and personalization across web and mobile platforms, ensuring performance and HIPAA compliance.
Partner with the marketing organization to integrate and operationalize the upcoming Customer Data Platform (CDP) initiative, aligning data flows and personalization capabilities across all digital channels.
Expand compliance and privacy readiness by integrating Sourcepoint CMP for GDPR and CCPA consent management across all applicable properties.
Oversee implementation across two CMS platforms—Adobe Experience Manager (AEM) (React-based SPA) and Webflow—to ensure consistent tracking coverage and data quality.
Maintain and evolve a rich, event-driven dataLayer architecture designed to collect asynchronous, structured event data from all digital applications.
Collaborate with development and analytics teams to validate, QA, and troubleshoot event tracking data and tagging behavior.
Serve as a subject matter expert for web event tracking, data architecture, and tag management best practices.
Partner with the Digital Analytics team to design more meaningful dashboards and reports that provide actionable insights and answer key business questions.
Mentor and collaborate with the existing Senior Programmer Analyst to foster a cohesive, high-performing tracking and testing team.
Establish best practices for version control, documentation, and testing processes to ensure reliability and scalability of tagging solutions.
Communicate project progress, risks, and opportunities effectively to leadership and cross-functional stakeholders.