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Serving as a member of the marketing strategy team and working collaboratively with campus leadership and marketing and communications partners across Alumni Relations and Development (ARD), the Lead Marketing Strategist will develop and implement strategic plans focused on strengthening the UChicago brand reputation and supporting long-term alumni engagement. This position is also responsible for additional support for the overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing and provider engagement. This role independently plans, develops, designs, and implements the strategic and tactical marketing plans for a department, program, product or business. Coordinates and evaluates the production of marketing communication and research programs.