Lead Marketing Director - REMOTE

Jobgether

14h • Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing - REMOTE. This role is crucial as it drives the direction of our innovative AI Care platform, transforming healthcare accessibility. You will lead product marketing, acquisition strategies, and lifecycle retention efforts to ensure our offerings resonate with both B2B and B2C audiences. Additionally, you'll collaborate closely with cross-functional teams to define and execute marketing initiatives that highlight the uniqueness of our solutions. Your leadership will steer a high-performing marketing team, shaping the future of healthcare with technology. Contributing to significant growth, this position promises a rewarding impact on the organization and the communities we serve.

Requirements

• 8-10 years of marketing experience with leadership roles.
• Proven track record in building marketing functions.
• Deep expertise in product marketing for B2B and B2C.
• Strong performance marketing background.
• Experience with email marketing platforms and direct mail campaigns.
• Expert-level copywriting skills.
• Ability to direct and evaluate creative work.
• Fluency in marketing analytics and ROI measurement.
• Excellent communication and influencing skills.

Responsibilities

• Develop and own product positioning and messaging frameworks.
• Create narratives that communicate the value of AI care.
• Build sales enablement materials and competitive positioning.
• Coordinate cross-functional launch activities and measure effectiveness.
• Design and execute multi-channel acquisition strategies.
• Implement performance marketing metrics and optimize campaigns.
• Own the member journey from onboarding to retention.
• Lead creative strategy across all marketing platforms.
• Build and mentor a high-performing marketing team.
• Translate business goals into effective marketing strategies.

Benefits

• Comprehensive health, dental, and vision insurance.
• Life and AD&D Insurance.
• Financial advisory services.
• Supplemental Insurance Benefits.
• Health Savings Account.
• Equity shares.
• Discretionary PTO plan.
• Parental leave.
• 401(k) plan.
• Flexible working hours.
• Remote-first company culture.
• Paid company holidays.
• Free digital therapist services for employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed