Lead Marketing Analyst

Geico • Chevy Chase, MD

404d • $93,000 - $154,000 • Hybrid

About The Position

The Lead Marketing Analyst will be a key member of GEICO's Marketing Digital Analytics team, responsible for informing advertising decisions through data-driven insights. This role involves leading analytics projects, analyzing marketing programs, and utilizing predictive analytics and machine learning to enhance strategic initiatives. The analyst will transform large datasets into actionable insights and present findings to stakeholders, while collaborating with various teams to optimize marketing performance.

Requirements

• A 4-year college degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, etc.)
• 3-5 years of experience working with marketing analytics tools and data sources (Web/App measurement tools, cloud environments, and audience management tools).
• Experience working with Snowflake and LiveRamp.
• Experience in querying large datasets.
• Strong experience with open-source statistical programming tools (Python/R) for analysis and data visualization.
• Experience with applied statistics skills, such as distributions, statistical testing, regression, etc.
• Experience working in cloud environments (Google Cloud Platform, Amazon Web Services, Microsoft Azure).
• Experience with data visualization tools (Power BI strongly preferred).
• Familiarity with key marketing KPIs and CRM management.
• Knowledge of current measurement landscape and identity resolution techniques.

Nice To Haves

• Master's degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field.
• Advanced marketing analytics experience working at a brand or agency.
• Strong familiarity with Marketing KPIs to manage optimal marketing investment.
• Experience with the development and usage of in-house attribution and media mix models.
• Experience with either 3rd party or in-house data pipeline tools to automate pulling marketing data from various platforms and APIs.

Responsibilities

• Analyzing the performance of marketing efforts across multiple channels, including Television, Search, Social, Email, and Display/Video advertising.
• Studying user behaviors and collaborating with other analysts to integrate different data sources for measurement and attribution.
• Assisting with managing and improving processes for identity resolution, tagging, and tracking parameters.
• Working independently while seeking collaboration opportunities with team members.
• Communicating and summarizing complex information into management-ready briefs and presentations.

Benefits

• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree