This role is focused on platform ownership and enablement— and while it is not tasked with owning marketing strategy or campaign optimization, the ideal candidate will be savvy enough to support business stakeholders and partners by surfacing actionable insights from a MarTech perspective. The Lead collaborates with the Marketing Optimization team to support their measurement objectives and ensures the underlying tools and data views are robust, scalable, and aligned with evolving business needs and MarTech governance standards.
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Number of Employees
5,001-10,000 employees