Lead manager- Experiential Activation Partnerships
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About The Position
REYNOLDS AMERICAN has an exciting opportunity for a Lead manager- Experiential Activation Partnerships in Winston-Salem, NC. The Lead manager, Experiential Activation- Partnerships is responsible for executing the strategy of integrated omnichannel marketing plans that drive consumer engagement while ensuring compliance of our Standard Operating Practices (SOPs). This role will be responsible for supporting and executing the Senior Manager- Partnerships strategy that enhances brand reach, credibility, and consumer experiences. The Lead manager of Experiential Activation & Partnerships executes the strategic development of brand growth initiatives and experiential marketing strategies. This role plays a critical part ensuring brand strategies turn into impactful consumer experiences. This candidate will need a comprehensive understanding of consumer engagement, regulatory compliance, and partnership marketing, with experience managing activations across retail, digital, experiential, and trade channels.
