Lead, Industry Communications & Customer Storytelling

Faire•San Francisco, CA

5d•$161,000 - $221,500•Hybrid

About The Position

Faire is defining the future of local commerce by powering the global wholesale market. As Lead, Industry Communications & Customer Storytelling, you will be leading the execution of the Thought Leadership, Data, and Customer Advocacy Strategy. This role focuses on positioning Faire as the wholesale, retail expert and customer-obsessed partner by transforming industry insights, data, and customer achievements into powerful earned media and rapid communications programs.

Requirements

Experience: 8-10 years of progressive experience in communications, industry marketing, or thought leadership within a B2B SaaS, Marketplace, or SMB environment.
Rapid Response Acumen: Proven experience developing and executing rapid, high-stakes, reactive media strategies that protect and enhance corporate reputation.
Customer-Centric Storytelling: Exceptional ability to synthesize complex platform benefits into clear, compelling narratives that prioritize customer value and success.
Data Translation Mastery: Deep comfort translating raw customer and market data into citable, high-impact external media assets.
Vertical Media Acumen: Proven ability to cultivate relationships with influential vertical and trade media to secure high-quality earned coverage focused on industry expertise.

Responsibilities

Thought Leadership Execution: Lead the creation and execution of differentiated communications strategies that solidify Faire’s position as the foremost expert on wholesale, retail, and small business trends.
Media prep: Equip Faire spokespeople for high-impact media engagements across podcasts, digital publications, and emerging channels by delivering strategic briefing materials and maintaining a unified, data-backed narrative.
Customer Narrative Ownership: Work directly with the Sales Team to identify and promote customer narratives. Develop high-impact programs to feature customer stories and achievements that reinforce Faire's commitment to partner success (e.g., showcasing time/money savings and business growth).
Execute Vertical Strategy: Design and execute communications strategies that resonate with key retailer and brand verticals, effectively expanding Faire’s reach across various customer segments.
Influencer & Expert Partnerships: Execute the strategy to collaborate with influential voices who shape retail and wholesale conversations, equipping them with insights to reinforce Faire’s expertise beyond our own product.
Data Program Creation & Execution: Lead the effort to build our external data strategy. This includes defining and identifying key market trends and data gaps, and translating raw proprietary insights into compelling, digestible narratives for external stakeholders.
Media and Authority Strategy: Work with internal partners to source and package proprietary insights regularly across owned and earned channels to drive authority and secure placement alongside leading consumer data sources.
Rapid Response Program: Drive our rapid response program for industry-related media issues, ensuring swift, data-backed communications on breaking news, overnight trends and competitive actions within the wholesale and retail sector.
Media Relationship Management: Cultivate and maintain strong relationships with relevant trade and trend reporters to establish Faire as a trusted data source for validating industry movements.
Value Reinforcement: Support major product announcements by ensuring the narrative focuses entirely on how the product saves customers time and grows their business, rather than the technology itself.
Product Milestone Leveraging: Utilize expansion and adoption metrics to pitch product success narratives to trade outlets, always emphasizing the tangible customer impact.