Lead Graphic Designer

Columbus Hospitality-posted 3 months ago
Full-time • Senior
Ocala, FL
501-1,000 employees
Accommodation
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The Lead Graphic Designer plays a critical role in shaping and stewarding the visual identity of both our luxury resort offerings and our equestrian and sport programming. This role not only creates best-in-class design work but also provides creative leadership, formally managing other graphic designers. The ideal candidate brings proven high-level experience in luxury branding, a strong portfolio spanning both print and digital, and the ability to pivot between distinct brand voices while maintaining a cohesive presence under a larger umbrella brand. Experience in developing brand identities, luxury logos, and launching new brands is required. This is an on-site position based at World Equestrian Center - Ocala, supporting the resort/hospitality verticals (hotels, dining, retail, and spa), horse shows, special events, and sports programming.

  • Design and produce a wide range of high-impact creative materials, with a strong emphasis on digital advertising and campaign-driven marketing assets.
  • Lead the development of new brand identities, including logos, luxury-focused visual systems, collateral templates, and comprehensive style guides.
  • Steward and evolve existing brand identities, ensuring cohesion across all platforms and sub-brands.
  • Collaborate closely with marketing leadership to ensure all creative output supports and enhances strategic campaigns, business objectives, and revenue goals.
  • Concept and execute a variety of deliverables, including digital and print advertising, social media graphics and promotional assets, email and web graphics, signage and event branding, menus, brochures, presentations, and internal materials, and sales collateral.
  • Ensure all design outputs are consistent with brand guidelines while adapting visual tone for distinct sub-brand audiences.
  • Stay current with design and marketing technology, including AI, digital signage, paid media, and UX considerations to ensure WEC creative remains innovative and effective.
  • Oversee, mentor, and guide one or more graphic designers, including formal management responsibilities and art direction.
  • As needed, support light motion graphic design needs for digital and social channels.
  • 7+ years of professional experience in graphic design, with at least 3 years in a senior or lead role.
  • Proven, high-level experience in luxury branding is required, with a portfolio that demonstrates expertise in logo creation, brand identity systems, and visual storytelling for luxury, lifestyle, hospitality, or resort brands.
  • Demonstrated success in overseeing and mentoring other designers, providing direction, feedback, and elevating team-wide creative output.
  • Expertise in Adobe Creative Suite. Bonus if proficient in motion/video tools such as After Effects and Premiere.
  • Strong understanding of layout, typography, color theory, and production across both digital and print mediums.
  • Proven ability to design across multiple channels, with an emphasis on digital advertising and conversion-driven creative.
  • Experience leading brand launches, from concept to full rollout across marketing materials.
  • Collaborative mindset and strong interpersonal skills, a positive, solution-focused team player open to feedback and committed to continuous improvement.
  • Exceptional attention to detail, organizational skills, and the ability to manage multiple projects in a fast-paced environment.
  • Experience with equestrian sport is a plus but not required.
  • Commitment to family/work-life balance
  • Development opportunities
  • Positive and welcoming work environment
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