Lead, Global Business Marketing Marcomms

Snap Inc.•Los Angeles, CA

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We’re looking for a Global Business Marcomms Lead to drive global product and brand marketing communications for our Businesses audiences. This is a high-impact leadership role focused on driving understanding, consideration and adoption of Snap business solutions. You’ll operate as a key cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business brand and product positioning to life. You’ll do so by developing narratives, audience-first programs, and leading global campaigns that inspire and activate businesses on Snap. This role reports to the Director of Global Brand and plays a key part in shaping Global Business Marketing Strategy.

Requirements

A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations.
Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.
Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building.
Exceptional analytical and problem-solving skills.
Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills.
Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense.
Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment.
Excellent written and verbal skills, and a strong sense of professionalism.
Ability to effectively plan and manage projects for on-time delivery.
Demonstrated ability to use data to inform decision making and improve results.
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing.
Experience building programs that resonate with business audiences — especially within advertising technology.
Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
Deep passion for the marketing and a forward-looking perspective on marketing technology.

Nice To Haves

Strong cross-functional leadership and stakeholder management skills.
Data-driven decision maker with strong analytical and strategic thinking.
Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
Experience with digital media, using advertising data to inform strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, building Agency or Partner facing programs.

Responsibilities

Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses.
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Develop highly creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual, and in-person) across all our audiences.
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide.
Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.
Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap marketing solutions.

Benefits

Snap Inc. is its own community, so we’ve got your back!
We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

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