Lead Generation Specialist

Dover Corporation•Madison, IN

12h•$75,000 - $80,000•Onsite

About The Position

Part of Dover Corporation’s Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands: Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio. SUMMARY: The Lead Generation Specialist, researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

Requirements

Bachelor’s Degree. Marketing or Communications preferred.
3+ years’ experience in a customer focused field.
CRM experience preferably with Sales Force
Strong task management and planning capability
Exceptional writing and editing skills, with an eye for detail.
Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
Ability to build positive working relationships at all levels of the organization.

Nice To Haves

Communication
Customer Prospecting
Content
Presentation Skills
Organizational Skills
Analytical Skills
Marketing Campaign Skills
Knowledge of SEO/SEM

Responsibilities

Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
Qualify incoming leads to determine placement in the marketing funnel.
Assist in the development of content for inbound lead channels.
Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
Manage leads in the pipeline to the point of channel handoff.
Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.
Support other targeted lead generation events such as national trade shows and regional “road show” events.
Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

Benefits

a 401(k) savings plan with employer contributions
medical, dental and vision insurance
wellness programs
health savings account, health care and dependent care flexible spending accounts
company paid short-term disability and long-term disability
company paid employee basic life and AD&D insurance
supplemental employee and dependent life insurance
optional accident, hospital indemnity and critical illness insurance
adoption, surrogacy, and fertility benefits and assistance
commuter benefits
parental, military, jury duty, and bereavement leaves of absence
paid time off, including 11 paid holidays per calendar year, paid vacation days beginning at 80 hours annually, 24 paid sick leave hours annually or as provided under state and local paid sick leave laws
tuition assistance
business travel services
employee discounts
an employee assistance program that include s company paid counseling sessions and legal services