Lead Generation Manager

Breckenridge Grand Vacations • Breckenridge, CO

84d • $65,520 - $78,520

About The Position

At Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations. You’ll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences. If you’re passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we’d love to meet you.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or an equivalent combination of education and experience.
• Minimum of 3 years of professional experience in digital marketing, specifically in lead generation and paid social campaign management (Facebook/Instagram Ads Manager).
• Strong analytical skills with experience using Google Analytics to track performance and make data-driven decisions.
• Proficiency with the Microsoft Office Suite (especially Outlook, Word, and Excel for formulas and data analysis).
• Experience with content management systems (CMS) like WordPress for website updates.
• Excellent verbal and written communication skills, with the ability to write clear, compelling ad and blog copy.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.

Nice To Haves

• Experience in the hospitality, tourism, or timeshare industry.
• Prior experience in a team lead or supervisory role, with responsibility for training or guiding others.
• Hands-on experience with any of the following tools/platforms: Google Tag Manager, Inntopia or similar reservation management systems, Adobe Creative Suite (especially Photoshop) for basic image editing, Tableau for data visualization.
• Basic knowledge of HTML or PHP.
• Experience with video production and editing for social media.
• Experience managing relationships with external marketing vendors or agencies.

Responsibilities

• Develop, execute, and manage multi-channel digital advertising campaigns (Facebook, Instagram, etc.) to generate qualified leads and tours.
• Continuously monitor, analyze, and optimize campaign performance based on key metrics like cost per lead (CPR), engagement, and conversion rates.
• Conduct A/B and multivariate testing on creative ad, copy, and audience targeting to improve effectiveness and efficiency.
• Write compelling ad copy, taglines, and creative messaging.
• Manage the budget for digital initiatives, ensuring lead generation goals are met within cost targets.
• Manage and execute social media marketing campaigns across platforms like Facebook, Instagram, Twitter, and Pinterest.
• Write, schedule, and publish monthly blog content.
• Assist with video production, from large-scale projects with vendors to creating short-form videos for social media.
• Source photographs and other visual assets for marketing campaigns.
• Lead, mentor, and manage the Lead Generation Assistant, including recruiting, training, scheduling, and performance reviews.
• Delegate daily tasks and projects, ensuring quality control and team productivity.
• Provide ongoing coaching, feedback, and professional development to team members.
• Handle employee relations, including performance management and policy enforcement.
• Manage relationships and projects with third-party marketing vendors and advertising partners.
• Oversee the fulfillment of prizes for contest winners and coordinate digital initiatives with partners.
• Assist with web development, user experience (UX) testing, and maintenance of company websites using Content Management Systems (CMS) like WordPress.
• Update and maintain online tour products, including descriptions, inventory, and pricing.
• Utilize analytics tools (Google Analytics, Tableau) and platforms (Inntopia, Google Tag Manager) for tracking and reporting.
• Uphold company core standards and provide exceptional internal and external customer service.
• Ensure timely responses to all correspondence and resolve issues effectively.
• Participate in training sessions, staff meetings, and contribute to the company’s sustainability initiatives.

Benefits

• Health, vision, and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
• Generous paid time off (PTO) and sick leave to support work-life balance
• Volunteer Time Off - Paid opportunities to give back to Summit County
• Bereavement leave
• Biannual bonuses
• Tuition Reimbursement Program
• Employee Wellness programs to support physical and mental health
• Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners’ program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees