Lead Gen Operator

Sedric.aiNew York, NY
Hybrid

About The Position

The Lead Generation Operator owns the execution of multi-channel campaigns that generate qualified pipeline, including outbound, paid acquisition, and event-driven growth. The role is defined by measurable pipeline creation, not just activity. This position involves end-to-end campaign execution across outbound, paid, and event-related channels, from targeting and messaging to launch and optimization. Responsibilities include planning and executing promotional campaigns for webinars and field events to ensure strong attendance from Ideal Customer Profile (ICP) accounts and relevant personas. The operator will also run structured follow-up campaigns to convert engagement into qualified pipeline, continuously test messaging, channels, and audience segments to improve conversion rates and efficiency, and maintain clean targeting logic and CRM data. A key aspect of the role is leveraging AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets, rapidly testing variations at scale to improve response rates, conversion, and cost efficiency, and continuously identifying new ways to automate workflows to increase output without sacrificing quality.

Requirements

  • Hands-on solid experience with outbound tools (Apollo, Clay, etc.) and paid platforms (Google Ads, LinkedIn Ads)
  • Proven ability to drive attendance and pipeline from webinars, events, or field marketing programs
  • Strong command of AI tools for content generation, campaign execution, and workflow automation
  • Operator mindset: executes fast, tests constantly, and improves systems
  • Comfortable owning a number (pipeline, CPL, conversion), not just tasks
  • High output, low ego, and accountable for results

Responsibilities

  • Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing
  • Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution
  • Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns
  • Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization
  • Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas
  • Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline
  • Continuously test messaging, channels, and audience segments to improve conversion rates and efficiency
  • Maintain clean targeting logic and CRM data to support accurate tracking, attribution, and reporting
  • Use AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets
  • Rapidly test variations at scale to improve response rates, conversion, and cost efficiency
  • Continuously identify new ways to automate workflows and increase output without sacrificing quality

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, Roth)
  • Life Insurance
  • Generous Paid Time Off (Vacation, Sick & Public Holidays)
  • Hybrid Work
  • Wellness Resources
  • Stock Option Plan
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