We are seeking a highly skilled and hands-on Staff Engineer to join our growing e-commerce team. This role leads the front-end development of a high-traffic, multi-region digital gift card platform, requiring both strategic vision and hands-on expertise to drive innovation, scalability, and performance across our customer-focused digital experiences. The ideal candidate is a frontend expert with deep experience in React, headless CMS architecture, site performance optimization, and SEO best practices. You'll play a pivotal role in shaping the architecture, driving best practices, and delivering scalable, performant, and accessible user experiences across web platforms. Site performance, Core Web Vitals, privacy, accessibility, and SEO are top priorities. You will be the technical driver ensuring all KPIs are not just met, but exceeded.