Lead, FBAT Brand Marketing - Jordan NA

Nike•Beaverton, OR

4d•Onsite

About The Position

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness across all fields of play with one mission in mind: help the next generation of athletes FLY. Jordan Brand’s North America marketing organization is seeking an experienced Lead to bring a fresh and disruptive point of view to our emerging Football, Baseball, Athletic Training (FBAT). In this role, you will extend the global vision for FBAT across consumer experiences, retail and partner marketing, and external brand partnerships and activations within the North American geography. This is an influential, mid-management level role with high accountability and opportunity to influence the world of Jordan FBAT for the long term. WHO WE ARE LOOKING FOR We’re looking for a Brand Marketing Lead for Jordan FBAT to join our Beaverton-based North America Sport Brand team. Reporting directly to the Director of FBAT, this role will Influence long-term consumer strategy while owning seasonal marketing plans as the primary operator of the cross-functional consumer brand offense. The FBAT Lead will be responsible for driving functional excellence within the geo marketing team and deliver brand plans that grow the business while creating deeper, lasting relationships with the consumer. You have: A comprehensive understanding and demonstrated passion for the football, baseball, training, global football, landscape along with the streetwear landscape; Jordan distinction hinges on the balance of both in equal measure. An insatiable appetite for trends and the future of sport; you are culturally curious, sport obsessed, and having an appreciation for popular culture at large A desire to get up every morning and dream about how to reach FBAT consumers with a Jordan affinity in new and head-turning ways

Requirements

Bachelor's degree in Marketing, Design, Art or related field. Will accept any suitable combination of education, experience and training
6+ years of experience in consumer brand marketing; related experience in retail marketing and/or digital brand marketing will be considered in aggregate
Experience managing external partnership + agency stakeholders; must have live experience activation experience, leading and executing medium to large scale consumer facing events
Experience building and leading go-to-market brand plans across cross functional teams
Deep acumen of developing and delivering engaging presentations and briefs
Experience interacting and briefing talent/athletes in service of brand plans, content or social deliverables preferred
High aptitude for generating creative, big ideas and balancing this with organization and discipline in fast moving, ambiguous environment
Experience managing up with senior leaders and providing guidance and direction to peers
Demonstrated track record of building exceptional relationships, and known to be a persuasive and open collaborator in any organization, ideally across a global, corporate matrix
Dedication to respect, inclusivity, and valuing different perspectives

Nice To Haves

Contacts across the entertainment, golf, and streetwear industries are beneficial and preferred, but not required

Responsibilities

Own the consumer; you will observe and define their insights, problems, opportunities and needs
Own the development and delivery of the seasonal brief; you will orchestrate the cross functional teams seasonally in service of that consumer all the way through to execution
Own the seasonal product buy for seeding and event execution; work across product operations and merchandising to ensure delivery and maintenance of the product calendar and line plan
Manage campaign progress measurement including recapping and teardowns
Lead agency relationships when relevant for event or creative execution
Inform the annual FBAT marketing plans and budget planning process in partnership with the Director of FBAT in North America
Galvanize teams to unlock solutions and drive to outcomes
Collaborate regularly with Global FBAT Marketing counterparts to ensure the geography approach expands the global strategy
Stay connected and drive relationships within the FBAT space, and represent the ethos of the Brand
Constantly seek new opportunities to continually build new consumer experiences that accelerate brand and business growth internally and externally